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INVENTOLOGY

HOW WE DREAM UP THINGS THAT CHANGE THE WORLD

A delightful account of how inventors do what they do.

A journalist delivers an enthusiastic overview of inventions and the researchers that study them.

Kennedy (The First Man-Made Man: The Story of Two Sex Changes, One Love Affair, and a Twentieth-Century Medical Revolution, 2008, etc.), the former “Innovation” columnist for the New York Times Magazine, emphasizes that some inventions—e.g., the rolling suitcase, sippy cup, computer apps, prosthetics—fulfill a need. Others (Velcro, Teflon, X-rays, the laser) emerge as oddball phenomena with no obvious use at the time of their invention, and years may pass before people discover what they are good for. While Kennedy seems to have a low opinion of the concept of inspiration, she finds that breakthroughs often follow happy accidents. For example, researchers testing a heart medication discovered that subjects were getting erections, so the medication became Viagra. Kennedy pays close attention to science fiction and futurology, perhaps more than results justify. In the 1960s, observers who saw the future of communications, which gave us the personal computer, cellphone, and Internet, hit the jackpot because the development of computer chips was genuinely revolutionary. Improvements in energy technology and medicine have been modest, so futurists who have routinely predicted interplanetary travel and cancer cures have a dismal record. In the concluding chapters, the author explores how inventors think. One scientist told her that “the ‘aha’ moment is overrated.” Kennedy notes how the “real creativity and insight occur as people struggle with a problem in their minds” and then as they translate that into reality. “Inventology” may be a real science; researchers are beginning to study it, and teachers are teaching it. Some 21st-century creations (crowdfunding, 3D printing) are breaking down barriers (money, time) between new ideas and a useful product, so a golden age of innovation seems in the offing.

A delightful account of how inventors do what they do.

Pub Date: Jan. 26, 2016

ISBN: 978-0-544-32400-8

Page Count: 288

Publisher: Eamon Dolan/Houghton Mifflin Harcourt

Review Posted Online: Oct. 13, 2015

Kirkus Reviews Issue: Nov. 1, 2015

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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