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TOWARD THE NEXT ECONOMICS

AND OTHER ESSAYS

Diverse essays, 1972-80, looking as usual chiefly to the future—a natural outlook for the nation's top business-management advisor and goad. Drucker, indeed, is seldom boring and seldom wholly wrong just because he's challenging "generally accepted assumptions"—which are, in the nature of things, always partially erroneous. (And almost invariably out-of-date.) The title essay is Drucker's most encompassing refutation/prognostication. Reviewing the successive schools of economic thinking (Mercantilism to Keynesianism), he characterizes the "world view" of each as either macro- or micro-economic, either supply- or demand-focused. This construct not only makes monetarist Milton Friedman a Keynesian (his economics is macro-economics—and demand-focused, contingent on money and credit), it also shifts attention—in Drucker's words—from the failure of "this or that theory" to the failure of the Keynesian assumption that productivity, unattended, would continue to slowly increase. Add the decline in capital-formation (contra to Keynesian theory), and Drucker is ready to stipulate what the Next Economics will be: micro-economic and based on supply. But the new micro-economics will concentrate, not on profit-maximization, but on productivity and capital-formation—making possible the integration, for the first time, of micro-economics and macro-economics, and of "the real economy of commodities and work and the symbol economy of money and credit." Some of the implications may be previewed in the succeeding pieces, which mostly address specific audiences and specific issues: environmentalism (or, how to identify justifiable risks—and non-justifiable risks), technology (or, how to be technologically innovative—and technologically responsible). One interesting piece deals with multinationals and developing countries. "Neglect and indifference," writes Drucker, "rather than 'exploitation,' is the justified grievance of the developing countries"; and he suggests ways to give Third-World affiliates more standing in the corporate structure. Another reassesses—as totally misrepresented—the prophet of "scientific management," Frederick Taylor. Two concluding pieces focus on Japan: one, a corrective that overcompensates, is devoted to demonstrating that Japan is not a monolith (true, but it's a lot more homogeneous than any other major nation); the second attempts, unimpressively, to view Japan through Japanese art. But even the narrowest of the pieces on management- and work-related issues—corporate boards, retirement, public-service programs—have something eye-opening to say.

Pub Date: April 29, 1981

ISBN: 1422131556

Page Count: 229

Publisher: Harper & Row

Review Posted Online: May 16, 2012

Kirkus Reviews Issue: April 1, 1981

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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