How rapid-fire technology is equipping startup entrepreneurs with the tools required to create popular and profitable business models.
Tech founder and author Diamandis and acclaimed journalist Kotler, the co-founder and director of research for the Flow Genome Project, follow their practical, bright-eyed book of solutions for humanity’s sustainable future (Abundance: The Future is Better than You Think, 2012) with a well-rounded approach aimed at budding and already established entrepreneurs eager to capitalize on today’s “exponential” technological developments. The authors put great faith in the emerging legion of tech-savvy corporate developers, particularly those “using radically accelerating technology to transform products, services, and industries,” a technique they feel best positions entrepreneurs for immense success. Diamandis and Kotler lend their individual perspectives throughout a three-pronged approach beginning with a sampling of the type of innovative technological wizardry, like 3-D printing, synthetic biology and intuitive robotics, currently fast-tracking corporations into the future. Perhaps most intriguing is a section in which the authors zero in on the motivational mindsets employed by billionaire executives and their lucrative conglomerates. The authors profile Google, SpaceX, PayPal, Virgin Group and Amazon, several of which presently contribute funding and expertise to Diamandis’ own tech-incentivized XPRIZE foundation, just one of 15 high-tech companies he’s created. Though self-promotive and boastful, these repetitive mentions don’t distract too much from the foundation and focus of the final section, in which the authors direct readers in how to fully utilize financing techniques like contributory crowdsourcing, crowdfunding, incentive campaigns and do-it-yourself startup business strategies. Expressed with sunny optimism and promise, Diamandis and Kotler share their extensive experience and knowledge, hoping to boost innovative potential within the technology startup arena and inspire readers to “get off the couch and change the world.”
An empowering and multifaceted “playbook” for the creative entrepreneur.