By the numbers, to be sure, but students of business, for whom Nike is a well-established case study, may want to have this...
Nike mogul Knight charts the rise of his business empire, a world leader in athletic wear.
The title of the memoir is apt, for much of it is a rather dogged struggle through the minutiae of shoe distributorship and manufacture, with all the deals and lawsuits that entails. Knight began that journey more than half a century ago, when, as a young entrepreneur-in-training, it occurred to him that there might be room in the American marketplace for Japanese running shoes. He wrote a paper to that effect. “Being a business buff,” he recounts, “I knew that Japanese cameras had made deep cuts into the camera market, which had once been dominated by Germans. Thus, I argued in my paper that Japanese running shoes might do the same thing.” There was much hope in that thesis, for this was back in the day before Steve Prefontaine came along to help Knight press his case to runners everywhere. From that start, Knight built what has been reckoned to be a $30 billion-per-year business. He is proud to tell that story, as one might expect, but there’s some score-settling to do: the bad guys include a Japanese shoe manufacturer who couldn’t make a straight deal, a competitor called the Marlboro Man (who, admittedly, was “poaching our poaching”), tennis ace Jimmy Connors (whose agent, backing away from an endorsement agreement, insisted, “I don’t remember any deal. We’ve already got a deal three times better than your deal, which I don’t remember”), and a few other such impediments. The story, though with many merits, is rather listless. Unfortunately, much of the book conforms to the dry formulas of business writing, borrowing in turn from business speechifying: tell a joke, show a slide, read the text and expand on the bullet points, move to the next slide.
By the numbers, to be sure, but students of business, for whom Nike is a well-established case study, may want to have this view straight from the source.Pub Date: April 26, 2016
ISBN: 978-1-5011-3591-0
Page Count: 400
Publisher: Scribner
Review Posted Online: May 6, 2016
BOOK REVIEW
A vivid sequel that strains credulity.
Fremont (After Long Silence, 1999) continues—and alters—her story of how memories of the Holocaust affected her family.
At the age of 44, the author learned that her father had disowned her, declaring her “predeceased”—or dead in his eyes—in his will. It was his final insult: Her parents had stopped speaking to her after she’d published After Long Silence, which exposed them as Jewish Holocaust survivors who had posed as Catholics in Europe and America in order to hide multilayered secrets. Here, Fremont delves further into her tortured family dynamics and shows how the rift developed. One thread centers on her life after her harrowing childhood: her education at Wellesley and Boston University, the loss of her virginity to a college boyfriend before accepting her lesbianism, her stint with the Peace Corps in Lesotho, and her decades of work as a lawyer in Boston. Another strand involves her fraught relationship with her sister, Lara, and how their difficulties relate to their father, a doctor embittered after years in the Siberian gulag; and their mother, deeply enmeshed with her own sister, Zosia, who had married an Italian count and stayed in Rome to raise a child. Fremont tells these stories with novelistic flair, ending with a surprising theory about why her parents hid their Judaism. Yet she often appears insensitive to the serious problems she says Lara once faced, including suicidal depression. “The whole point of suicide, I thought, was to succeed at it,” she writes. “My sister’s completion rate was pathetic.” Key facts also differ from those in her earlier work. After Long Silence says, for example, that the author grew up “in a small city in the Midwest” while she writes here that she grew up in “upstate New York,” changes Fremont says she made for “consistency” in the new book but that muddy its narrative waters. The discrepancies may not bother readers seeking psychological insights rather than factual accuracy, but others will wonder if this book should have been labeled a fictionalized autobiography rather than a memoir.
A vivid sequel that strains credulity.Pub Date: Feb. 11, 2020
ISBN: 978-1-982113-60-5
Page Count: 352
Publisher: Gallery Books/Simon & Schuster
Review Posted Online: Oct. 20, 2019
Kirkus Reviews Issue: Nov. 15, 2019
BOOK REVIEW
Doesn’t dig as deep as it could, but offers a captivating look at the NBA’s greatest era.
NBA legends Bird and Johnson, fierce rivals during their playing days, team up on a mutual career retrospective.
With megastars LeBron James and Kobe Bryant and international superstars like China’s Yao Ming pushing it to ever-greater heights of popularity today, it’s difficult to imagine the NBA in 1979, when financial problems, drug scandals and racial issues threatened to destroy the fledgling league. Fortunately, that year marked the coming of two young saviors—one a flashy, charismatic African-American and the other a cocky, blond, self-described “hick.” Arriving fresh off a showdown in the NCAA championship game in which Johnson’s Michigan State Spartans defeated Bird’s Indiana State Sycamores—still the highest-rated college basketball game ever—the duo changed the course of history not just for the league, but the sport itself. While the pair’s on-court accomplishments have been exhaustively chronicled, the narrative hook here is unprecedented insight and commentary from the stars themselves on their unique relationship, a compelling mixture of bitter rivalry and mutual admiration. This snapshot of their respective careers delves with varying degrees of depth into the lives of each man and their on- and off-court achievements, including the historic championship games between Johnson’s Lakers and Bird’s Celtics, their trailblazing endorsement deals and Johnson’s stunning announcement in 1991 that he had tested positive for HIV. Ironically, this nostalgic chronicle about the two men who, along with Michael Jordan, turned more fans onto NBA basketball than any other players, will likely appeal primarily to a narrow cross-section of readers: Bird/Magic fans and hardcore hoop-heads.
Doesn’t dig as deep as it could, but offers a captivating look at the NBA’s greatest era.Pub Date: Nov. 4, 2009
ISBN: 978-0-547-22547-0
Page Count: 352
Publisher: Houghton Mifflin Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Sept. 1, 2009
BOOK REVIEW
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