Chronicles of international business narrated with enthusiasm, understanding and reflection.
Cruse’s account of his experiences and discoveries after years of leading his international businesses.
Russia, Egypt, Kenya, Germany, Iraq, Zaire, Hungary, Thailand, India–international entrepreneur Cruse has had business experience in each, and distilled 20 years of acumen into this volume. Consisting of 47 short accounts (along with sidebars), each relating lessons learned, Lies, Bribes and Peril will especially interest those involved in politics, business or international relations. Cruse has learned to respect cultural differences that the average American might find baffling and has provided lucid, congenial explanations behind each. The author skillfully illuminates how these differences arise and the confusion they can cause. Cruse explains the concept of “accommodation”–a new way of viewing some of the divergences, such as bribery, that most Americans would view harshly. Accommodation is found throughout the world and takes many forms as business people communicate and conduct transactions. Further lessons include insights into personal safety while traveling in foreign countries and cultures, basic business skills–such as going to the source for information and problem-solving–committing to a path and moving rather than waiting for a different opportunity and language-related issues both with and without interpreters. Cruse uses a fast-paced style that makes these lessons engaging as well as informative, and retells intriguing firsthand experiences from his travels, from the aftermath of a suicide bombing in Sri Lanka to mafia interactions in Kazakhstan. As technology brings the countries of the world into one business community, the author’s instructions will aid anyone attempting to interact with other cultures.
Chronicles of international business narrated with enthusiasm, understanding and reflection.Pub Date: July 8, 2008
ISBN: 978-0-595-40678-4
Page Count: -
Publisher: N/A
Review Posted Online: May 23, 2010
Review Program: Kirkus Indie
The author’s sincere sermon—at times analytical, at times hortatory—remains a hopeful one.
New York Times columnist Brooks (The Social Animal: The Hidden Sources of Love, Character and Achievement, 2011, etc.) returns with another volume that walks the thin line between self-help and cultural criticism.
Sandwiched between his introduction and conclusion are eight chapters that profile exemplars (Samuel Johnson and Michel de Montaigne are textual roommates) whose lives can, in Brooks’ view, show us the light. Given the author’s conservative bent in his column, readers may be surprised to discover that his cast includes some notable leftists, including Frances Perkins, Dorothy Day, and A. Philip Randolph. (Also included are Gens. Eisenhower and Marshall, Augustine, and George Eliot.) Throughout the book, Brooks’ pattern is fairly consistent: he sketches each individual’s life, highlighting struggles won and weaknesses overcome (or not), and extracts lessons for the rest of us. In general, he celebrates hard work, humility, self-effacement, and devotion to a true vocation. Early in his text, he adapts the “Adam I and Adam II” construction from the work of Rabbi Joseph Soloveitchik, Adam I being the more external, career-driven human, Adam II the one who “wants to have a serene inner character.” At times, this veers near the Devil Bugs Bunny and Angel Bugs that sit on the cartoon character’s shoulders at critical moments. Brooks liberally seasons the narrative with many allusions to history, philosophy, and literature. Viktor Frankl, Edgar Allan Poe, Paul Tillich, William and Henry James, Matthew Arnold, Virginia Woolf—these are but a few who pop up. Although Brooks goes after the selfie generation, he does so in a fairly nuanced way, noting that it was really the World War II Greatest Generation who started the ball rolling. He is careful to emphasize that no one—even those he profiles—is anywhere near flawless.
The author’s sincere sermon—at times analytical, at times hortatory—remains a hopeful one.Pub Date: April 21, 2015
ISBN: 978-0-8129-9325-7
Page Count: 320
Publisher: Random House
Review Posted Online: Feb. 15, 2015
Kirkus Reviews Issue: March 1, 2015
BOOK REVIEW
BOOK REVIEW
BOOK REVIEW
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.
A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.
Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.Pub Date: May 1, 2020
ISBN: 978-1-5417-3015-1
Page Count: 336
Publisher: PublicAffairs
Review Posted Online: Feb. 16, 2020
Kirkus Reviews Issue: March 15, 2020
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