Mixing Jungian psychology and New Age physics with the homespun philosophies of successful entrepreneurs, business-writer Schultz (coauthor: Cashing Out, 1991—not reviewed) concludes that if you want to succeed in life, you have to be willing to follow your gut when making decisions. Interviewing over a dozen successful types from Apple's John Sculley through wine king Michael Mondavi to commodities trader R.E. McMaster, Schultz reveals the offbeat, often mystical-sounding tricks of their various trades. Sculley, who made history when he formed a partnership between Apple and its archrival IBM, says that all great marketing decisions are based on intuition. Robert Pittman, the 37-year-old MTV creator and president of Time Warner Enterprises, claims that some of the great solutions to problems first start out as jokes, while ACLU executive director Ira Glasser makes hiring decisions based upon how prospective employees play basketball. If commodities guru R.E. McMaster wants to check out the integrity of a deal-maker, he takes the guy out to meet his llamas who, he claims, are foolproof judges of character. Meanwhile, supercomputer magnate John Rollwagen makes his decisions by flipping a coin—not to do what it says but to discover what he really wants after the coin drops. And president of Fox Children's Network Margaret Loesch claims that her willingness to make mistakes diminishes the mistakes she makes. Self-help exercises in the last two chapters promise to help budding innovators activate the intuitive process. You've heard all this New Age-speak before, but the individual stories—most of them lively and fresh—save Schultz's rendering from being trite.
Pub Date: March 1, 1994
ISBN: 0-88730-651-9
Page Count: 256
Publisher: HarperCollins
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Jan. 1, 1994
BOOK REVIEW
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...
Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").Pub Date: May 15, 1972
ISBN: 0205632645
Page Count: 105
Publisher: Macmillan
Review Posted Online: Oct. 28, 2011
Kirkus Reviews Issue: May 1, 1972
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
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