by Scott Brinker , Anna Talerico & Justin Talerico ‧ RELEASE DATE: Jan. 15, 2009
An efficient guide to improving the effectiveness of any online marketing effort.
A trio of digital-marketing experts explains the huge gap between the number of people who visit websites in response to online campaigns and the number who become customers–and offers a well-tested approach to achieve better results.
Early Internet entrepreneurs counted "eyeballs" to determine whether their offerings were successful. Soon, however, online marketers realized that visitors viewing their banner ads and paid search listings were only part of the story–and a minor one at that. Then came the ascendance of "click-throughs" as the benchmark for effective Internet marketing. More recently, however, digital marketing has moved beyond merely counting clicks on display ads or hyperlinks in e-mail campaigns. Today, marketers worry about converting those prospects into sales leads or actual customers. That’s where post-click marketing comes in and where this informative how-to provides the answers. The authors, all veteran online marketing consultants, focus on methods for improving the dismal conversion rate–estimated at a paltry three percent–of people who click through to the average online marketer’s landing page. Their core technique relies on selling paths or conversion paths, which are three- to five-page series of screens that attempt to guide more clickers to become buyers. The difference between a conversion path and a conventional landing page is that, unlike a typical landing page where a web surfer can go in almost any direction, the conversion path presents the visitor with a set of carefully selected options. By offering visitors quicker, simpler, cheaper–or even free–choices, the post-click marketer personalizes and improves the online-selling process. The book consists largely of previously written blog posts, articles and other documents the authors produced over the last decade. While the material could theoretically seem rehashed, the inclusion instead adds genuine-feeling context. This intriguing title is divided into short segments–improving readability–and includes visual aids. Novices and marketing pros will likely find the authors’ approach convincing.
An efficient guide to improving the effectiveness of any online marketing effort.Pub Date: Jan. 15, 2009
ISBN: 978-1-4392-2185-5
Page Count: -
Publisher: N/A
Review Posted Online: May 27, 2010
Review Program: Kirkus Indie
Share your opinion of this book
by E.T.A. Hoffmann ‧ RELEASE DATE: Oct. 28, 1996
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
Share your opinion of this book
More by E.T.A. Hoffmann
BOOK REVIEW
by E.T.A. Hoffmann ; adapted by Natalie Andrewson ; illustrated by Natalie Andrewson
BOOK REVIEW
by E.T.A. Hoffmann & illustrated by Julie Paschkis
by Ludwig Bemelmans ‧ RELEASE DATE: Feb. 23, 1955
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
Share your opinion of this book
More by Ludwig Bemelmans
BOOK REVIEW
developed by Ludwig Bemelmans ; illustrated by Steven Salerno
BOOK REVIEW
by Ludwig Bemelmans ; illustrated by Steven Salerno
BOOK REVIEW
© Copyright 2024 Kirkus Media LLC. All Rights Reserved.
Hey there, book lover.
We’re glad you found a book that interests you!
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Don’t fret. We’ll find you.