Maybe not for everyone, but Godin fans and hipster marketers will want to buy it just to see the guru of smooth in action.
An update of a wildly popular e-book from a media and marketing guru.
Godin has become a brand of his own partly for peddling the basic idea of this brief e-book, which is enhanced by beautiful, slick videos illustrating his key concepts. The “ideavirus” is a term coined back in 2000 by the compulsively term-coining Godin for something better known as a “meme.” The author offers numerous examples that have made his exemplars lots of money—or at least, lots of potential to make lots of money. Perhaps the most striking example is Hotmail, the original free e-mail service. The product was not so much the service as the idea that it was free. A more original Godin term, also discussed in the book, is “smoothness,” which describes the ease with which an idea can be spread. Hotmail’s creators put an unobtrusive one-line ad for the service with a link to join up in every e-mail their users sent. Very smooth, as Godin would say. The ultimate object of the author’s manifesto is to urge marketers off the conventional, expensive ad campaign and think of ways to get customers to market to each other. An interesting and relevant question: Are the Vook enhancements—those slick videos, hyperlinks and updating of the text—sufficiently super an enticement to make customers pay for what the author says is the most downloaded free e-book in history, one that is still available for free?
Maybe not for everyone, but Godin fans and hipster marketers will want to buy it just to see the guru of smooth in action.Pub Date: June 25, 2010
ISBN: N/A
Page Count: -
Publisher: Vook
Review Posted Online: April 3, 2011
Kirkus Reviews Issue: March 15, 2011
BOOK REVIEW
BOOK REVIEW
For the author’s fans.
A Fox News journalist and talk show host sets out to prove that she is not “an empty St. John suit in five-inch stiletto heels.”
The child of devout Christians, Minnesota native Carlson’s first love was music. She began playing violin at age 6 and quickly revealed that she was not only a prodigy, but also a little girl who thrived on pleasing audiences. Working with top teachers, she developed her art over the years. But by 16, Carlson began “chafing at [the] rigid, structured life” of a concert violinist–in-training and temporarily put music aside. At the urging of her mother, the high achiever set her sights on winning the Miss T.E.E.N. pageant, where she was first runner-up. College life at Stanford became yet another quest for perfection that led Carlson to admit it was “not attainable” after she earned a C in one class. At the end of her junior year and again at the urging of her mother, Carlson entered the 1989 Miss America pageant, which she would go on to win thanks to a brilliant violin performance. Dubbed the “smart Miss America,” Carlson struggled with pageant stereotypes as well as public perceptions of who she was. Being in the media spotlight every day during her reign, however, also helped her decide on a career in broadcast journalism. Yet success did not come easily. Sexual harassment dogged her, and many expressed skepticism about her abilities due to her pageant past. Even after she rose to national prominence, first as a CBS news broadcaster and then as a Fox talk show host, Carlson continued—and continues—to be labeled as “dumb or a bimbo.” Her history clearly demonstrates that she is neither. However, Carlson’s overly earnest tone, combined with her desire to show her Minnesota “niceness…in action,” as well as the existence of “abundant brain cells,” dampens the book’s impact.
For the author’s fans.Pub Date: June 16, 2015
ISBN: 978-0-525-42745-2
Page Count: 272
Publisher: Viking
Review Posted Online: March 27, 2015
Kirkus Reviews Issue: April 15, 2015
An erudite and artful, though frustratingly restrained, look at Old Testament stories.
The Book of Genesis as imagined by a veteran voice of underground comics.
R. Crumb’s pass at the opening chapters of the Bible isn’t nearly the act of heresy the comic artist’s reputation might suggest. In fact, the creator of Fritz the Cat and Mr. Natural is fastidiously respectful. Crumb took pains to preserve every word of Genesis—drawing from numerous source texts, but mainly Robert Alter’s translation, The Five Books of Moses (2004)—and he clearly did his homework on the clothing, shelter and landscapes that surrounded Noah, Abraham and Isaac. This dedication to faithful representation makes the book, as Crumb writes in his introduction, a “straight illustration job, with no intention to ridicule or make visual jokes.” But his efforts are in their own way irreverent, and Crumb feels no particular need to deify even the most divine characters. God Himself is not much taller than Adam and Eve, and instead of omnisciently imparting orders and judgment He stands beside them in Eden, speaking to them directly. Jacob wrestles not with an angel, as is so often depicted in paintings, but with a man who looks not much different from himself. The women are uniformly Crumbian, voluptuous Earth goddesses who are both sexualized and strong-willed. (The endnotes offer a close study of the kinds of power women wielded in Genesis.) The downside of fitting all the text in is that many pages are packed tight with small panels, and too rarely—as with the destruction of Sodom and Gomorrah—does Crumb expand his lens and treat signature events dramatically. Even the Flood is fairly restrained, though the exodus of the animals from the Ark is beautifully detailed. The author’s respect for Genesis is admirable, but it may leave readers wishing he had taken a few more chances with his interpretation, as when he draws the serpent in the Garden of Eden as a provocative half-man/half-lizard. On the whole, though, the book is largely a tribute to Crumb’s immense talents as a draftsman and stubborn adherence to the script.
An erudite and artful, though frustratingly restrained, look at Old Testament stories.Pub Date: Oct. 19, 2009
ISBN: 978-0-393-06102-4
Page Count: 224
Publisher: Norton
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Sept. 15, 2009
BOOK REVIEW
BOOK REVIEW
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