A passionate, often counterintuitive, disturbingly convincing addition to the why-people-believe-stupid-things genre.
According to this ingenious and unsettling account, deception is essential to our well-being.
Vedantam and Mesler note that when we ask an acquaintance, “how are you?” we usually don’t want an honest answer—and don’t get one. If you don’t believe in Santa Claus or the second coming, it’s because “your life does not depend on your believing such things.” However, if matters took a turn for the worse, you might reconsider. “There are no atheists in foxholes” is a cliché but not entirely false. The authors emphasize that evolution did not design our brain to seek the truth but to survive. Seeking the truth is beside the point. Depressed people often see the world more realistically. Deception, including self-deception write the authors, “enables us to accomplish useful social, psychological, or biological goals. Holding false beliefs is not always the mark of idiocy, pathology, or villainy.” Much of the book recounts often squirm-inducing examples to prove the case. For example, in the late 1980s, a group called the “Church of Love” sent affectionate form letters from purportedly distressed young women to lonely men, many of whom engaged in extensive correspondence and sent money, not always when requested. At the leader’s trial, many victims, despite knowing the facts, fervently defended him. Digging deeper, the authors examine American patriotism and how our collective “national fictions give us a shared sense of identity and purpose, the cohesion to accomplish great things, the will and capability to defend ourselves against mortal threats.” The authors also examine the concept of the placebo, which in certain cases is “the most benevolent of lies,” and they defend their position that optimists with fatal diseases live longer than “realists,” quoting studies that show this and ignoring those that show the opposite.
A passionate, often counterintuitive, disturbingly convincing addition to the why-people-believe-stupid-things genre.Pub Date: March 2, 2021
ISBN: 978-0-393-65220-8
Page Count: 264
Publisher: Norton
Review Posted Online: Nov. 20, 2020
Kirkus Reviews Issue: Dec. 15, 2020
BOOK REVIEW
A convincing case for the societal benefits of sports fandom.
A Fox Sports executive and the founder of a consulting firm explore the social value of fandom in this nonfiction book.
Chicago Cubs season ticket holder Nick Camfield’s fandom “runs at least three generations deep,” and every trip to Wrigley Field “transports” him back to his childhood experience of watching games with his father. In conducting interviews with the Cubs enthusiast and others for this well-researched work, Valenta and Sikorjak came across dozens of individuals like Camfield whose emotional well-being and favorite memories revolved around sports—from Little League coaches and fantasy football leaguers to local fan club members and season ticket holders. In addition to anecdotal oral histories, the authors (self-described data geeks) convincingly deploy a host of statistical data to back their argument that not only do sports fans “have more friends,” they also “exhibit stronger measures of wellbeing, happiness, confidence, and optimism than non-fans.” Not only does fandom bring families closer together, the volume argues, but it is also an essential tool—for instance, it is used by immigrants to find a welcome home in new cities or countries. And as much as rivalry is central to the world of sports, fandom, the book contends, can actually “soften the hardened boundaries between ‘us’ and ‘them.’ ” Valenta, the senior vice president of strategy and analytics for Fox Sports, and Sikorjak, the founder of an analytics consulting firm and a former executive with Madison Square Garden, combine their career insights into American sports with a firm grasp of data-driven analysis that is accompanied by a network of scholarly endnotes. At times their prose can revel in the sappy nostalgia of sports history, which may alienate more objective sociologists while gripping the average fan. Still, their writing effectively blends keen storytelling with erudite statistical analysis that will appeal to both scholars of human behavior and lifelong sports enthusiasts. The book’s readability is enhanced by an ample use of full-color charts, graphics, diagrams, and other visual aids that support its overall message that the value of sports goes far beyond its mere entertainment value, as its “social power” has the potential to “heal an ailing world.”
A convincing case for the societal benefits of sports fandom.Pub Date: Oct. 25, 2022
ISBN: 979-8-9858428-1-4
Page Count: 200
Publisher: Silicon Valley Press
Review Posted Online: Aug. 17, 2022
Kirkus Reviews Issue: Oct. 15, 2022
Review Program: Kirkus Indie
Perhaps not magic but appealing nonetheless.
Want to get ahead in business? Consult a dictionary.
By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way. Want someone to do your copying for you? Then change your verbs to nouns: not “Can you help me?” but “Can you be a helper?” As Berger notes, there’s a subtle psychological shift at play when a person becomes not a mere instrument in helping but instead acquires an identity as a helper. It’s the little things, one supposes, and the author offers some interesting strategies that eager readers will want to try out. Instead of alienating a listener with the omniscient should, as in “You should do this,” try could instead: “Well, you could…” induces all concerned “to recognize that there might be other possibilities.” Berger’s counsel that one should use abstractions contradicts his admonition to use concrete language, and it doesn’t help matters to say that each is appropriate to a particular situation, while grammarians will wince at his suggestion that a nerve-calming exercise to “try talking to yourself in the third person (‘You can do it!’)” in fact invokes the second person. Still, there are plenty of useful insights, particularly for students of advertising and public speaking. It’s intriguing to note that appeals to God are less effective in securing a loan than a simple affirmative such as “I pay all bills…on time”), and it’s helpful to keep in mind that “the right words used at the right time can have immense power.”
Perhaps not magic but appealing nonetheless.Pub Date: March 7, 2023
ISBN: 9780063204935
Page Count: 256
Publisher: Harper Business
Review Posted Online: March 23, 2023
Kirkus Reviews Issue: April 15, 2023
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