ACCESS TO ASIA by Sharon Schweitzer
Kirkus Star

ACCESS TO ASIA

Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long Lasting Business Relationships
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KIRKUS REVIEW

This outstanding guidebook plies the cultural waters of Asia and offers insider tips for developing successful business relationships.

Intercultural consultant Schweitzer and consultant/author Alexander (# Thought Leadership Tweet, 2012, etc.) have crafted an invaluable reference guide that is comprehensive and fascinating. Using a consistent approach, the authors offer details about 10 countries, including a historical overview, the names of heroes and sports figures, foods, business protocols, etiquette for socializing, and more. Each chapter also has an ingenious “self-awareness profile,” a simple one-to-six scale so the reader can gauge the nuances of certain cultural aspects. The authors map the scale to “the prevailing cultural preference”; in the case of doing business in Japan, for example, the cultural tendency is to be “highly formal” (six on the scale) rather than “very informal” (one on the scale). The ranking provides key intelligence to a businessperson in light of his or her own cultural bias. Interestingly, the authors begin with an overview of the United States of America, both to demonstrate the book’s framework as it relates to the subsequent countries and to offer guidance to readers who might wish to do business in the USA. The remainder of the book covers China, Hong Kong, India, Japan, Malaysia, Myanmar, the Philippines, Singapore, South Korea, and Taiwan. The insights offered could only be the result of a deep understanding of each country’s cultural attributes, so to validate the content, the authors wisely called upon numerous country experts, who are acknowledged in the back of the book. Details both broad and specific paint a rich, unique picture of each country. Readers learn, for instance, that in China, “decisions are made as a group rather than individually.” In Japan, “gifts (omiyage, or honorable presents) are a crucial element and expected on almost all business occasions.” In the Philippines, personal hygiene is vital because “Filipinos shower several times a day.”

Beautifully constructed and expertly written in straightforward language; will make it far easier for anyone to navigate the cultural differences of doing business in Asia.

Pub Date: April 27th, 2015
ISBN: 978-1118919019
Page count: 400pp
Publisher: Wiley
Program: Kirkus Indie
Review Posted Online:
Kirkus Reviews Issue: July 1st, 2015




KIRKUS INDIE BOOKS OF THE MONTH - JULY 2015:

IndieDAYDREAMERS by Jonathan Harper
by Jonathan Harper
IndieMasters' Mysterium by R. R. Reynolds
by R. R. Reynolds
IndieACCESS TO ASIA by Sharon Schweitzer
by Sharon Schweitzer

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