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THE OPTIMISM BIAS

A TOUR OF THE IRRATIONALLY POSITIVE BRAIN

Our mind deceives us by parking rose-colored glasses on our nose, writes neuroscientist Sharot, but only with the best of intentions.

In this lively, conversational book, the author puts on firm footing what many of us have sensed all along—that we are, by and large, a pretty optimistic bunch. Indeed, “optimism may be so essential to our survival that it is hardwired into our most complex organ, the brain.” So prevalent are these optimistic tendencies that they compose a bias, a steady inclination to overestimate the likelihood of encountering more positive events in the future than negative ones. The optimism bias protects us from being stymied by the inevitable tribulations of everyday life, or to perceive that our options are limited in some manner; it helps us relax, improves our health and motivates us to act. Sharot is a friendly writer—her book brims with anecdotes and scientific studies that attest to optimism’s gentling hand—though no empty smiley face: There is plenty in these pages about how we cope with root canals and chemotherapy, disappointment and dread. Sharot presents this evolutionary scenario: “an ability to imagine the future had to develop side by side with positive biases. The knowledge of death had to emerge at the same time as its irrational denial…It is this coupling—conscious prospection and optimism—that underlies the extraordinary achievements of the human species.” Otherwise, considering the future would be paralyzing. The author circulates through much of the optimism/pessimism map, touching down on the importance of control, relativity and anticipation. What is most stunning, however, are the ways in which optimism not only evokes new behavior in the individual (optimistic heart-attack victim modeling healthy new behavior), but helps deliver the irrationally expected goods (Joe Namath guaranteeing victory in Super Bowl III).

 

Pub Date: June 21, 2011

ISBN: 978-0-307-37848-4

Page Count: 272

Publisher: Pantheon

Review Posted Online: April 18, 2011

Kirkus Reviews Issue: May 1, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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THE 48 LAWS OF POWER

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.

Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

Pub Date: Sept. 1, 1998

ISBN: 0-670-88146-5

Page Count: 430

Publisher: Viking

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: July 15, 1998

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