Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows.
When something online is free, then the product being sold is you. Wu (Columbia Law School; The Master Switch: The Rise and Fall of Information Empires, 2010) elaborates on that sobering note.
Think of this next time you’re browsing social media and a targeted ad goes floating by: how do they know to send that ad your way? The answer lies in the fact that there are legions of humans, and behind them busy bots and vast databanks, trying to get inside your head, determine your wishes and tastes, and, more than anything else, capture your attention. Wu opens his learned, skillfully delivered treatise by pointing to a phenomenon that ought to trouble anyone with a soul, namely, the selling of ads on school marquees, sports fields, and the like to fund school activities. The school board that approved the first such deal, Wu notes, realized that it “was holding an asset more lucrative than any bake sale”—namely, the students themselves, a captive audience almost by definition. But it goes deeper than that. As the author writes, every time we go online, we’re being tracked and monitored, ambushes being laid at every click. One of the most interesting passages is his account of “clickbait,” the villains of the piece, mild-mannered ad people, a brilliant MIT–trained scientist, and the Huffington Post, among others. The result is an all-out assault on our attention, as the “microfamous” fill our eyes and ears and the merchants work ever harder to pull down the wall between advertising and actual content. Wu closes this broad-ranging but closely argued argument by noting that given that our lives are what we pay attention to, we are now obliged to “defend the sheer reach of the attention merchant into the entirety of our lived experience.” Indeed, and it involves more than simply turning off the TV—though that’s a start.
Forget subliminal seduction: every day, we are openly bought and sold, as this provocative book shows.Pub Date: Oct. 18, 2016
ISBN: 978-0-385-35201-7
Page Count: 432
Publisher: Knopf
Review Posted Online: Aug. 1, 2016
Kirkus Reviews Issue: Aug. 15, 2016
Dogged original research and superb narrative skills come together in this gripping account of pitiless evil.
Greed, depravity, and serial murder in 1920s Oklahoma.
During that time, enrolled members of the Osage Indian nation were among the wealthiest people per capita in the world. The rich oil fields beneath their reservation brought millions of dollars into the tribe annually, distributed to tribal members holding "headrights" that could not be bought or sold but only inherited. This vast wealth attracted the attention of unscrupulous whites who found ways to divert it to themselves by marrying Osage women or by having Osage declared legally incompetent so the whites could fleece them through the administration of their estates. For some, however, these deceptive tactics were not enough, and a plague of violent death—by shooting, poison, orchestrated automobile accident, and bombing—began to decimate the Osage in what they came to call the "Reign of Terror." Corrupt and incompetent law enforcement and judicial systems ensured that the perpetrators were never found or punished until the young J. Edgar Hoover saw cracking these cases as a means of burnishing the reputation of the newly professionalized FBI. Bestselling New Yorkerstaff writer Grann (The Devil and Sherlock Holmes: Tales of Murder, Madness, and Obsession, 2010, etc.) follows Special Agent Tom White and his assistants as they track the killers of one extended Osage family through a closed local culture of greed, bigotry, and lies in pursuit of protection for the survivors and justice for the dead. But he doesn't stop there; relying almost entirely on primary and unpublished sources, the author goes on to expose a web of conspiracy and corruption that extended far wider than even the FBI ever suspected. This page-turner surges forward with the pacing of a true-crime thriller, elevated by Grann's crisp and evocative prose and enhanced by dozens of period photographs.
Dogged original research and superb narrative skills come together in this gripping account of pitiless evil.Pub Date: April 18, 2017
ISBN: 978-0-385-53424-6
Page Count: 352
Publisher: Doubleday
Review Posted Online: Feb. 1, 2017
Kirkus Reviews Issue: Feb. 15, 2017
BOOK TO SCREEN
BOOK TO SCREEN
BOOK TO SCREEN
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...
A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.
Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.Pub Date: Jan. 19, 2016
ISBN: 978-0-8129-8840-6
Page Count: 248
Publisher: Random House
Review Posted Online: Sept. 29, 2015
Kirkus Reviews Issue: Oct. 15, 2015
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