A solid, journalistic treatment of commercial and political history, of a piece with Tom Miller’s Trading with the Enemy...
A refreshing history of the folks who brought the world the Cuba libre, and who agitate for a Cuba libre even today.
The Bacardi rum dynasty is now headquartered in Puerto Rico, but its origins are Cuban—and, writes NPR correspondent Gjelten (Sarajevo Daily: A City and Its Newspaper Under Siege, 1995), Cuban of a particular kind, nationalistic and proud. The 19th-century residents of Santiago were mostly Catalan businesspeople and artisans who, contrary to countless stereotypes, were renowned for their work ethic and thriftiness. The Bacardi empire grew from a small shop, spearheaded by a light, dry, tasty rum that “became the drink of choice…just as Cuba was becoming a nation.” Thereafter it was tied up, in a complicated way, with Cuban self-identity, celebrated by Hemingway and by countless Cuban intellectuals, diplomats and even dissidents. Indeed, writes Gjelten, the far-flung Bacardi family was also well known for standing in opposition to the various tinhorn tyrants who followed independence, notably Fulgencio Batista. In a nicely ironic moment, Gjelten observes that Batista, a former army sergeant, came to power thanks to American fears of a Communist Cuba in the 1930s. The Bacardis were progressive and seemingly incorruptible, which put them at odds with that reactionary, thoroughly corrupt regime. They also ran afoul, however, of Fidel Castro, whom most of the Bacardis supported to some degree or another, but who moved to nationalize the rum industry. In the bargain, Fidel made of the Bacardis a powerful foe—though, like most Cubans in exile, its members “repeatedly misjudged conditions in Cuba and made erroneous predictions,” particularly on the matter of when Castro would leave office and his revolution would collapse.
A solid, journalistic treatment of commercial and political history, of a piece with Tom Miller’s Trading with the Enemy (1992), Ann Louise Bardach’s Cuba Confidential (2002) and other studies of the island.Pub Date: Sept. 8, 2008
ISBN: 978-0-670-01978-6
Page Count: 400
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: July 1, 2008
BOOK REVIEW
BOOK REVIEW
An informative and creatively multilayered Google guidebook from the businessman’s perspective.
Two distinguished technology executives share the methodology behind what made Google a global business leader.
Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.
An informative and creatively multilayered Google guidebook from the businessman’s perspective.Pub Date: Sept. 23, 2014
ISBN: 978-1455582341
Page Count: 320
Publisher: Business Plus/Grand Central
Review Posted Online: July 21, 2014
Kirkus Reviews Issue: Aug. 15, 2014
Vintage McCullough and a book that students of American history will find captivating.
A lively history of the Ohio River region in the years between the Revolution and the Civil War.
McCullough (The American Spirit: Who We Are and What We Stand For, 2015, etc.) isn’t writing about the sodbusters and hardscrabblers of the Far West, the people whom the word “pioneers” evokes, but instead their predecessors of generations past who crossed the Appalachians and settled in the fertile country along and north of the Ohio River. Manasseh Cutler, one of his principal figures, “endowed with boundless intellectual curiosity,” anticipated the movement of his compatriots across the mountains well before the war had ended, advocating for the Northwest Ordinance to secure a region that, in McCullough’s words, “was designed to guarantee what would one day be known as the American way of life”—a place in which slavery was forbidden and public education and religious freedom would be emphasized. “Ohio fever” spread throughout a New England crippled, after the war, by economic depression, but Southerners also moved west, fomenting the conditions that would, at the end of McCullough’s vivid narrative, end in regional war three generations later. Characteristically, the author suggests major historical themes without ever arguing them as such. For example, he acknowledges the iniquities of the slave economy simply by contrasting the conditions along the Ohio between the backwaters of Kentucky and the sprightly city of Cincinnati, speaking through such figures as Charles Dickens. Indeed, his narrative abounds with well-recognized figures in American history—John Quincy Adams, Harriet Beecher Stowe, Johnny Appleseed—while highlighting lesser-known players. His account of Aaron Burr—who conspired to overthrow the government of Mexico (and, later, his own country) after killing Alexander Hamilton, recruiting confederates in the Ohio River country—is alone worth the price of admission. There are many other fine moments, as well, including a brief account of the generosity that one farmer in Marietta, Ohio, showed to his starving neighbors and another charting the fortunes of the early Whigs in opposing the “anti-intellectual attitude of the Andrew Jackson administration.”
Vintage McCullough and a book that students of American history will find captivating.Pub Date: May 7, 2019
ISBN: 978-1-5011-6868-0
Page Count: 352
Publisher: Simon & Schuster
Review Posted Online: Aug. 26, 2019
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