THE ART OF MAKING MAGAZINES

ON BEING AN EDITOR AND OTHER VIEWS FROM THE INDUSTRY

A useful, even timely collection, even though some of the pieces are 10 years old.

A collection of smart essays and lectures by accomplished professionals in the magazine world.

Navasky (A Matter of Opinion, 2005, etc.) is the former editor of the Nation and now a professor of magazine journalism at Columbia University. Cornog (The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success from George Washington to George W. Bush, 2004, etc.) is the former publisher of the magazine Columbia Journalism Review and now dean of the school of communication at Hofstra University. Their insightful introduction explains that they have compiled something other than a how-to book. Perhaps it is best to consider it a how-to-think-about-it book. Ruth Reichl, who as editor made Gourmet magazine a must-read for foodies, compares the way magazines operated before the advent of the Internet with the new digital-inspired reality. Other high-profile editors sharing their philosophies include Roberta Myers (Elle), Tina Brown (Talk, the New Yorker, Newsweek) and the late Michael Kelly (the Atlantic and the National Journal). Peter Canby, fact-checker at the New Yorker, and Barbara Walraff, copy editor at the Atlantic, explain why the rush of online magazine publishers should never lead print periodicals to lower standards concerning facts, grammar, spelling and the like. Without rigorous standards, confusion reigns and quality is compromised. John R. MacArthur, publisher of Harper's, and Felix Dennis, publisher of Maxim and others, offer divergent views on how those controlling the budget should think about the editorial content as a way to attract and retain readers. Robert Gottlieb, former New Yorker and Simon & Schuster editor, discusses why, at a book publisher, the job of the editor is to make authors happy, but at a magazine the writer's happiness is secondary to the editor's vision of what readers will consume.

A useful, even timely collection, even though some of the pieces are 10 years old.

Pub Date: Sept. 1, 2012

ISBN: 978-0-231-13136-0

Page Count: 192

Publisher: Columbia Univ.

Review Posted Online: May 30, 2012

Kirkus Reviews Issue: June 15, 2012

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NUTCRACKER

This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 15, 1996

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TO THE ONE I LOVE THE BEST

EPISODES FROM THE LIFE OF LADY MENDL (ELSIE DE WOLFE)

An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.

Pub Date: Feb. 23, 1955

ISBN: 0670717797

Page Count: -

Publisher: Viking

Review Posted Online: Oct. 25, 2011

Kirkus Reviews Issue: Feb. 1, 1955

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