A useful, even timely collection, even though some of the pieces are 10 years old.



A collection of smart essays and lectures by accomplished professionals in the magazine world.

Navasky (A Matter of Opinion, 2005, etc.) is the former editor of the Nation and now a professor of magazine journalism at Columbia University. Cornog (The Power and the Story: How the Crafted Presidential Narrative Has Determined Political Success from George Washington to George W. Bush, 2004, etc.) is the former publisher of the magazine Columbia Journalism Review and now dean of the school of communication at Hofstra University. Their insightful introduction explains that they have compiled something other than a how-to book. Perhaps it is best to consider it a how-to-think-about-it book. Ruth Reichl, who as editor made Gourmet magazine a must-read for foodies, compares the way magazines operated before the advent of the Internet with the new digital-inspired reality. Other high-profile editors sharing their philosophies include Roberta Myers (Elle), Tina Brown (Talk, the New Yorker, Newsweek) and the late Michael Kelly (the Atlantic and the National Journal). Peter Canby, fact-checker at the New Yorker, and Barbara Walraff, copy editor at the Atlantic, explain why the rush of online magazine publishers should never lead print periodicals to lower standards concerning facts, grammar, spelling and the like. Without rigorous standards, confusion reigns and quality is compromised. John R. MacArthur, publisher of Harper's, and Felix Dennis, publisher of Maxim and others, offer divergent views on how those controlling the budget should think about the editorial content as a way to attract and retain readers. Robert Gottlieb, former New Yorker and Simon & Schuster editor, discusses why, at a book publisher, the job of the editor is to make authors happy, but at a magazine the writer's happiness is secondary to the editor's vision of what readers will consume.

A useful, even timely collection, even though some of the pieces are 10 years old.

Pub Date: Sept. 1, 2012

ISBN: 978-0-231-13136-0

Page Count: 192

Publisher: Columbia Univ.

Review Posted Online: May 31, 2012

Kirkus Reviews Issue: June 15, 2012

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...



Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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This early reader is an excellent introduction to the March on Washington in 1963 and the important role in the march played by Martin Luther King Jr. Ruffin gives the book a good, dramatic start: “August 28, 1963. It is a hot summer day in Washington, D.C. More than 250,00 people are pouring into the city.” They have come to protest the treatment of African-Americans here in the US. With stirring original artwork mixed with photographs of the events (and the segregationist policies in the South, such as separate drinking fountains and entrances to public buildings), Ruffin writes of how an end to slavery didn’t mark true equality and that these rights had to be fought for—through marches and sit-ins and words, particularly those of Dr. King, and particularly on that fateful day in Washington. Within a year the Civil Rights Act of 1964 had been passed: “It does not change everything. But it is a beginning.” Lots of visual cues will help new readers through the fairly simple text, but it is the power of the story that will keep them turning the pages. (Easy reader. 6-8)

Pub Date: Jan. 1, 2001

ISBN: 0-448-42421-5

Page Count: 48

Publisher: Grosset & Dunlap

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Dec. 1, 2000

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