A practical testament to the significance of the questioning mind.
How the art of the inquiry can transform ideas into action.
Journalist and advertising guru Berger (Glimmer: How Design Can Transform Your Life, and Maybe Even the World, 2009) examines the science of questioning and the ways in which the world’s top innovators have used it to their advantage. Establishing a “culture of inquiry” is a prudent move for both producer and consumer, writes the author, who cleverly examines the impact the “Whys, What Ifs, and Hows” have on the development of products like snow shovels, baby carrots and Crackerjack, among many others. Berger explores how, in asking “the question that defined the problem,” struggling entrepreneurs have moved from product conception to profitable execution. Begun as a website assisted by volunteers and researchers, Berger’s book expands further on questioning as a skilled art form that can be polished to gain its maximum benefits, even though the author finds its usage underutilized in today’s electronic multimedia age. Berger makes great use of both historical and contemporary examples of educators, innovators and business moguls who, by taking time to ask pointed questions of themselves and their respective industries, have both broadened their understandings of challenging situations and expanded the range of positive possibilities. Rhetorically (and hypothetically) asking the right questions also enabled entrepreneurs to establish wildly successful businesses like Netflix (“What if the video-rental business were run like a health club?”) or game-changing inventions like the microwave oven (“Could the energy from the radio waves be used to actually cook food?”). The author also touches on the reasons why we stop asking pertinent questions as we age and the ways parents can inspire inquisitiveness in children. If asking questions demonstrates an open willingness to know, Berger writes, the answers have the power to dispel ignorance.
A practical testament to the significance of the questioning mind.Pub Date: Jan. 28, 2014
ISBN: 978-1-62040-145-3
Page Count: 272
Publisher: Bloomsbury
Review Posted Online: Dec. 17, 2013
Kirkus Reviews Issue: Jan. 1, 2014
BOOK REVIEW
If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.
The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.
Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.
If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.Pub Date: Sept. 1, 1998
ISBN: 0-670-88146-5
Page Count: 430
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: July 15, 1998
BOOK REVIEW
BOOK REVIEW
BOOK TO SCREEN
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
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