There’s nothing overly challenging here, but Berger’s approach might prime the pump for deeper inquiries.
The right question at the right time can inspire business empires, scientific insights, revolutions—and, of course, books such as this one.
In a book whose title is rather more elegant than its contents, business guru Berger builds on a predecessor, A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas (2013), to examine ways in which being an ardent, avid, active questioner can presumably build businesses, inspire ideas, and otherwise lead to good things in the world. The argument seems—well, inarguable, even if the author, who calls himself a “questionologist,” does allow that an all too common response on the part of the managerial class is to demand, “don’t bring me questions; bring me answers.” What to do with such people? That’s a good question, to which the answer is to understand that “having a curious, engaged, and inquisitive workforce presents challenges.” Questioning authority is one thing; questioning how and why things are done is another, an exercise that Berger puts in the lap of none other than Steve Jobs, who was in the discomfiting habit of asking why things were being done the way they were at every stop on his round of Apple’s offices. “As Jobs took on the role of the inquisitive four-year-old wandering the company,” Berger writes, “it had a powerful effect on him and those around him—forcing everyone to reexamine assumptions.” Alternating among case studies, series of model questions set within sidebars (“Why do I want to lead this endeavor?”; “Where will I ever find an original idea”; “How can I come up with an idea that will make money?”), and cheerleading, Berger makes a good case for building questioning into work culture and work flow. But a question emerges: Just how many books can this questionology business sustain?
There’s nothing overly challenging here, but Berger’s approach might prime the pump for deeper inquiries.Pub Date: Nov. 1, 2018
ISBN: 978-1-63286-956-2
Page Count: 288
Publisher: Bloomsbury
Review Posted Online: Aug. 19, 2018
Kirkus Reviews Issue: Sept. 1, 2018
BOOK REVIEW
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...
Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.
The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.
Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.Pub Date: Nov. 13, 2012
ISBN: 978-0-670-02496-4
Page Count: 320
Publisher: Viking
Review Posted Online: Sept. 12, 2012
Kirkus Reviews Issue: Oct. 1, 2012
BOOK REVIEW
BOOK REVIEW
The Stoics did much better with the much shorter Enchiridion.
A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.
Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”
The Stoics did much better with the much shorter Enchiridion.Pub Date: Oct. 23, 2018
ISBN: 978-0-525-42814-5
Page Count: 580
Publisher: Viking
Review Posted Online: July 30, 2018
Kirkus Reviews Issue: Aug. 15, 2018
BOOK REVIEW
BOOK REVIEW
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