In an alternate history of modern American life from 1890 to 1927, Leach (History/Columbia; True Love and Perfect Union, 1980) offers an encompassing, learned, and fast-paced account of how entrepreneurs, manufacturers, bankers, clergymen, and government leaders produced a culture of consumers—as well as the rituals, morality, aesthetics, and institutions that identify the good with the goodies, acquisition with virtue. Innovative merchandising—initiated by the great department stores of the 1890's (Wanamaker's, Marshall Field, etc.) and extending in time to hotels, banks, public utilities, service industries, etc.—began with an excess of production: superfluous pianos, lamps, rugs, cheap jewelry, and food. To dispense with the surplus, merchant princes developed a technology of enticement, the arts of display—including posters, outdoor signs, light, color, glass, window trimming, packaging, catalogues, architecture, and, ultimately, an urban geography with entire shopping districts (epitomized in Manhattan in the showmanship of Times Square, the retail establishments of Fifth Avenue, the fashion and garment districts, and on Wall Street, the source of the financing). Beyond the visual were the rituals—holiday seasons, pageants, parades, children's culture—and the escalators and credit-granting through which department stores became democratized. Americans' getting and spending produced a standardization of taste and beauty, as well as colleges for business and design, fashion magazines, hotel chains, and intermediaries—brokers and agencies for everything from models to real estate. In 1932, Herbert Hoover's Department of Commerce and its imposing building in Washington made merchandising part of government—incarnating, as Leach sees it, the ethics and fantasies embodied in the Emerald City of The Wizard of Oz (L. Frank Baum also wrote the definitive text on window trimming). Fascinating, detailed, and evangelical: a yellow brick road full of rare adventures, intriguing characters, and surprising vistas. (Twenty-four pages of photos—not seen)
Pub Date: Aug. 1, 1993
ISBN: 0-394-54350-5
Page Count: 480
Publisher: Pantheon
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 1993
BOOK REVIEW
BOOK REVIEW
Never especially challenging or provocative but pleasant enough light reading.
Former Dirty Jobs star Rowe serves up a few dozen brief human-interest stories.
Building on his popular podcast, the author “tells some true stories you probably don’t know, about some famous people you probably do.” Some of those stories, he allows, have been subject to correction, just as on his TV show he was “corrected on windmills and oil derricks, coal mines and construction sites, frack tanks, pig farms, slime lines, and lumber mills.” Still, it’s clear that he takes pains to get things right even if he’s not above a few too-obvious groaners, writing about erections (of skyscrapers, that is, and, less elegantly, of pigs) here and Joan Rivers (“the Bonnie Parker of comedy”) there, working the likes of Bob Dylan, William Randolph Hearst, and John Wayne into the discourse. The most charming pieces play on Rowe’s own foibles. In one, he writes of having taken a soft job as a “caretaker”—in quotes—of a country estate with few clear lines of responsibility save, as he reveals, humoring the resident ghost. As the author notes on his website, being a TV host gave him great skills in “talking for long periods without saying anything of substance,” and some of his stories are more filler than compelling narrative. In others, though, he digs deeper, as when he writes of Jason Everman, a rock guitarist who walked away from two spectacularly successful bands (Nirvana and Soundgarden) in order to serve as a special forces operative: “If you thought that Pete Best blew his chance with the Beatles, consider this: the first band Jason bungled sold 30 million records in a single year.” Speaking of rock stars, Rowe does a good job with the oft-repeated matter of Charlie Manson’s brief career as a songwriter: “No one can say if having his song stolen by the Beach Boys pushed Charlie over the edge,” writes the author, but it can’t have helped.
Never especially challenging or provocative but pleasant enough light reading.Pub Date: Oct. 15, 2019
ISBN: 978-1-982130-85-5
Page Count: 224
Publisher: Gallery Books/Simon & Schuster
Review Posted Online: Aug. 17, 2019
Kirkus Reviews Issue: Sept. 1, 2019
A unique, inspiring story by a member of the Greatest Generation.
A firsthand account of how the Navajo language was used to help defeat the Japanese in World War II.
At the age of 17, Nez (an English name assigned to him in kindergarten) volunteered for the Marines just months after the bombing of Pearl Harbor. Growing up in a traditional Navajo community, he became fluent in English, his second language, in government-run boarding schools. The author writes that he wanted to serve his country and explore “the possibilities and opportunities offered out there in the larger world.” Because he was bilingual, he was one of the original 29 “code talkers” selected to develop a secret, unbreakable code based on the Navajo language, which was to be used for battlefield military communications on the Pacific front. Because the Navajo language is tonal and unwritten, it is extremely difficult for a non-native speaker to learn. The code created an alphabet based on English words such as ant for “A,” which were then translated into its Navajo equivalent. On the battlefield, Navajo code talkers would use voice transmissions over the radio, spoken in Navajo to convey secret information. Nez writes movingly about the hard-fought battles waged by the Marines to recapture Guadalcanal, Iwo Jima and others, in which he and his fellow code talkers played a crucial role. He situates his wartime experiences in the context of his life before the war, growing up on a sheep farm, and after when he worked for the VA and raised a family in New Mexico. Although he had hoped to make his family proud of his wartime role, until 1968 the code was classified and he was sworn to silence. He sums up his life “as better than he could ever have expected,” and looks back with pride on the part he played in “a new, triumphant oral and written [Navajo] tradition,” his culture's contribution to victory.
A unique, inspiring story by a member of the Greatest Generation.Pub Date: Sept. 6, 2011
ISBN: 978-0-425-24423-4
Page Count: 320
Publisher: Dutton Caliber
Review Posted Online: July 5, 2011
Kirkus Reviews Issue: July 15, 2011
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