How the author created the ultimate American diner experience in Paris.
Carlson’s love of all things French began when he was required to take a foreign language in high school. Learning French changed his perspective on the world, and it was only natural to choose France as his destination for his collegiate study-abroad program. When his year overseas was up, he returned to America to continue pursuing his screenwriting career. But it was while eating an American breakfast complete with buckwheat pancakes that Carlson had an epiphany that changed his life. He realized the food he was eating wasn’t available in Paris. “Suddenly, I could see everything so clearly….I realized all those twists and turns, all those ups and downs....They really had happened for a reason. And at that moment, I knew exactly what I wanted to do—no, had to do next: open an American diner in Paris! I even knew what I was going to call it—Breakfast in America.” With nonstop enthusiasm, the author details the many obstacles he faced to make his dream a reality. He needed to secure money from investors, create a viable business plan, find a good location, hire employees, create a menu, and find sources for American foods, all while on French soil and following French rules, which turned out to be vastly different from those in the United States. Despite all these setbacks, the exhaustion that comes from working almost every minute, and the difficulty convincing Parisians that American food and coffee are actually tasty, Carlson’s desire to bring American diner food to Paris paid off (there are now three locations). The author demonstrates that no idea is too crazy if one has the determination to pursue it to its fruition.
A light, entertaining story of how a man turned his pipe dream into a profitable, highly respected business.