Cognitive psychologist Norman searches for humane technology and just plain user-friendliness in the paraphernalia and artifacts employed in everyday life. What he finds is that ``today we serve technology,'' though, of course, ``technology should serve us.'' Currently a thinker at Apple Computer (actually, ``an Apple Fellow''), Norman expands on his previous offerings (Turn Signals Are the Facial Expressions of Automobiles, 1992; The Psychology of Everyday Things, 1988, etc.)—and his current text, though more thoughtful, is just as user-friendly as his earlier works. Citing the appalling slogan of the 1933 Chicago World's Fair, ``Science Finds, Industry Applies, Man Conforms,'' the good Apple Fellow offers a new guiding principle: ``People Propose, Science Studies, Technology Conforms.'' Usage, he says—especially of computer software—follows design, but it doesn't have to be that way. With intelligences now darting though cyberspace, Norman can differentiate between the human and the artificial kind. Neither of them is the sole, true McCoy: They're just different, each with different innate abilities. People are better at language, the arts and emotions that make life worthwhile. Technology is better at such things as logic and mathematics, both invented artifices. Not new notions, certainly, but when was the last time you heard a technocrat say that ``our goal should be to develop human centered activities, to make...the task fit the person, not the other way round''? Norman's presentation is eminently accessible, with incidental insights into such matters as primitive office procedures, and why, for addition and subtraction, Roman numeration is superior to Arabic. As he notes, books are one form of technology. Television is another. It might be interesting to see if his message could survive a change of medium, perhaps to educational TV. Lots of things make us smart, Norman points out. His book could be one of them.
Pub Date: May 1, 1993
ISBN: 0-201-58129-9
Page Count: 240
Publisher: Addison-Wesley
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: April 1, 1993
Jahren transcends both memoir and science writing in this literary fusion of both genres.
Award-winning scientist Jahren (Geology and Geophysics/Univ. of Hawaii) delivers a personal memoir and a paean to the natural world.
The author’s father was a physics and earth science teacher who encouraged her play in the laboratory, and her mother was a student of English literature who nurtured her love of reading. Both of these early influences engrossingly combine in this adroit story of a dedication to science. Jahren’s journey from struggling student to struggling scientist has the narrative tension of a novel and characters she imbues with real depth. The heroes in this tale are the plants that the author studies, and throughout, she employs her facility with words to engage her readers. We learn much along the way—e.g., how the willow tree clones itself, the courage of a seed’s first root, the symbiotic relationship between trees and fungi, and the airborne signals used by trees in their ongoing war against insects. Trees are of key interest to Jahren, and at times she waxes poetic: “Each beginning is the end of a waiting. We are each given exactly one chance to be. Each of us is both impossible and inevitable. Every replete tree was first a seed that waited.” The author draws many parallels between her subjects and herself. This is her story, after all, and we are engaged beyond expectation as she relates her struggle in building and running laboratory after laboratory at the universities that have employed her. Present throughout is her lab partner, a disaffected genius named Bill, whom she recruited when she was a graduate student at Berkeley and with whom she’s worked ever since. The author’s tenacity, hope, and gratitude are all evident as she and Bill chase the sweetness of discovery in the face of the harsh economic realities of the research scientist.
Jahren transcends both memoir and science writing in this literary fusion of both genres.Pub Date: April 5, 2016
ISBN: 978-1-101-87493-6
Page Count: 336
Publisher: Knopf
Review Posted Online: Jan. 4, 2016
Kirkus Reviews Issue: Jan. 15, 2016
BOOK REVIEW
A quirky wonder of a book.
A Peabody Award–winning NPR science reporter chronicles the life of a turn-of-the-century scientist and how her quest led to significant revelations about the meaning of order, chaos, and her own existence.
Miller began doing research on David Starr Jordan (1851-1931) to understand how he had managed to carry on after the 1906 San Francisco earthquake destroyed his work. A taxonomist who is credited with discovering “a full fifth of fish known to man in his day,” Jordan had amassed an unparalleled collection of ichthyological specimens. Gathering up all the fish he could save, Jordan sewed the nameplates that had been on the destroyed jars directly onto the fish. His perseverance intrigued the author, who also discusses the struggles she underwent after her affair with a woman ended a heterosexual relationship. Born into an upstate New York farm family, Jordan attended Cornell and then became an itinerant scholar and field researcher until he landed at Indiana University, where his first ichthyological collection was destroyed by lightning. In between this catastrophe and others involving family members’ deaths, he reconstructed his collection. Later, he was appointed as the founding president of Stanford, where he evolved into a Machiavellian figure who trampled on colleagues and sang the praises of eugenics. Miller concludes that Jordan displayed the characteristics of someone who relied on “positive illusions” to rebound from disaster and that his stand on eugenics came from a belief in “a divine hierarchy from bacteria to humans that point[ed]…toward better.” Considering recent research that negates biological hierarchies, the author then suggests that Jordan’s beloved taxonomic category—fish—does not exist. Part biography, part science report, and part meditation on how the chaos that caused Miller’s existential misery could also bring self-acceptance and a loving wife, this unique book is an ingenious celebration of diversity and the mysterious order that underlies all existence.
A quirky wonder of a book.Pub Date: April 14, 2020
ISBN: 978-1-5011-6027-1
Page Count: 224
Publisher: Simon & Schuster
Review Posted Online: Jan. 1, 2020
Kirkus Reviews Issue: Feb. 1, 2020
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