A professional networking expert shares tips and techniques for making the most out of business connections.
Nowadays, with all the emphasis on connecting via social media, it’s easy for a businessperson to overlook the importance of the original social interaction: connecting face-to-face. That oversight would be a costly mistake, as is evidenced in DeNucci’s highly readable book. Keys to the networking process include identifying your strengths and weaknesses, polishing your image and personal brand, and setting goals and intentions for networking. Along with advice on how to stand out in a crowd and avoid referral blunders, the author shares sage counsel on the many vexing aspects of networking. For example, she wisely addresses the issue of quantity vs. quality in social connections, citing the example of Ethan, who reached his “Connections Critical Mass”: “Ethan had believed everyone he met and every business function he attended had something to offer him and his business.…As his business matured and his database and networking calendar grew, they were on the verge of robbing him and his business of valuable time, resources, and energy.” DeNucci offers authoritative guidance on how to distill the top 20 percent of connections who can bring the most results and value and how a business networker can protect his or her time by saying no “with grace.” She uses real-life scenarios and includes numerous helpful suggestions to motivate the reader to experiment with tactics that could result in a better networking experience. Along the way, DeNucci encourages and promotes self-confidence: “Delete the words ‘should’ and ‘have to’ from your vocabulary. Those are word choices that we often put upon ourselves when really we do have choices and options.”
Novice and experienced networkers will appreciate this winning combination of networking philosophy and techniques.