UNDER THE INFLUENCE

THE UNAUTHORIZED STORY OF THE ANHEUSER-BUSCH DYNASTY

Fascinating, outrageous, factual saga of America's powerful beer barons—the Busch family of St. Louis. Adolphus Busch—wine connoisseur and scorner of his flagship beer, Budweiser (``Ach, dot schlop?''), battler of Prohibition and shrewd judge of human nature (``Another bad trait in the American's character is hypocrisy. He recommends...prohibition...while at the same time drinks like a fish and becomes drunk as a fool''), influence purchaser (Pres. Taft rewarded Busch's campaign-help by appointing Busch's personal lawyer secretary of commerce)—arrived in St. Louis from Germany in 1857. By his death, he had founded a family dynasty that today has the lion's share of the US beer market (and a CEO earning $22 million in 1988). With more than 200 interviews and several thousand pages of public and private documents, Hernon and Ganey (special projects reporter and state capital bureau chief, respectively, for the St. Louis Post Dispatch) show how the succeeding five generations of this family made enough connections—Adolph Hitler; Al Capone; Presidents Taft, T. Roosevelt, FDR, Truman—and created enough scandals—drug addiction, alcoholism, illegitimate children, ear-ripping assault, murder over homosexual liaison—to dwarf the peccadilloes of the Kennedys. And all this while keeping the cork in the bottle! The authors had difficulty gaining access to the current chief—August R. Busch—whose principal bogeyman is what he calls the ``neoprohibitionist'' movement. Busch, it seems, has good reasons to fear probing. For example, during the 60's, Anheuser-Busch hired a team at the Univ. of Penn.'s Wharton School to study drinking behavior. The result was a profile of four types of drinkers, two of which drank to escape personal or social failure. The advertising then zeroed in on these ``target market segments'' with splendid success. Adroitly told, fresh, provocative, with plenty of froth and also substance; certain to excite comment. (Thirty-two pages of b&w photographs—not seen.)

Pub Date: June 24, 1991

ISBN: 0-671-69024-8

Page Count: 480

Publisher: Simon & Schuster

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: May 15, 1991

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Doyle offers another lucid, inspiring chronicle of female empowerment and the rewards of self-awareness and renewal.

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UNTAMED

More life reflections from the bestselling author on themes of societal captivity and the catharsis of personal freedom.

In her third book, Doyle (Love Warrior, 2016, etc.) begins with a life-changing event. “Four years ago,” she writes, “married to the father of my three children, I fell in love with a woman.” That woman, Abby Wambach, would become her wife. Emblematically arranged into three sections—“Caged,” “Keys,” “Freedom”—the narrative offers, among other elements, vignettes about the soulful author’s girlhood, when she was bulimic and felt like a zoo animal, a “caged girl made for wide-open skies.” She followed the path that seemed right and appropriate based on her Catholic upbringing and adolescent conditioning. After a downward spiral into “drinking, drugging, and purging,” Doyle found sobriety and the authentic self she’d been suppressing. Still, there was trouble: Straining an already troubled marriage was her husband’s infidelity, which eventually led to life-altering choices and the discovery of a love she’d never experienced before. Throughout the book, Doyle remains open and candid, whether she’s admitting to rigging a high school homecoming court election or denouncing the doting perfectionism of “cream cheese parenting,” which is about “giving your children the best of everything.” The author’s fears and concerns are often mirrored by real-world issues: gender roles and bias, white privilege, racism, and religion-fueled homophobia and hypocrisy. Some stories merely skim the surface of larger issues, but Doyle revisits them in later sections and digs deeper, using friends and familial references to personify their impact on her life, both past and present. Shorter pieces, some only a page in length, manage to effectively translate an emotional gut punch, as when Doyle’s therapist called her blooming extramarital lesbian love a “dangerous distraction.” Ultimately, the narrative is an in-depth look at a courageous woman eager to share the wealth of her experiences by embracing vulnerability and reclaiming her inner strength and resiliency.

Doyle offers another lucid, inspiring chronicle of female empowerment and the rewards of self-awareness and renewal.

Pub Date: March 10, 2020

ISBN: 978-1-9848-0125-8

Page Count: 352

Publisher: Dial Books

Review Posted Online: Dec. 22, 2019

Kirkus Reviews Issue: Jan. 15, 2020

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If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

THE 48 LAWS OF POWER

The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.

Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

Pub Date: Sept. 1, 1998

ISBN: 0-670-88146-5

Page Count: 430

Publisher: Viking

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: July 15, 1998

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