One of the most talked-about authors of recent years is getting her own store—for three days, anyway.
British publisher Faber is opening a pop-up shop dedicated to Normal People author Sally Rooney, the Bookseller reports. Rooney’s highly anticipated third novel, Beautiful World, Where Are You, is slated for publication next Tuesday. In a starred review, a critic for Kirkus called the book “a novel of capacious intelligence and plenty of page-turning emotional drama.”
Faber marketing manager Niriksha Bharadia said the pop-up shop would be a “unique experience.”
“We’re delighted to be partnering with Waterstones, local independent businesses and creators to celebrate this incredible novel and we look forward to welcoming readers on the 10th,” Bharadia said.
On social media, some users noted that the pop-up shop seems inconsistent with Rooney’s politics. (She’s a Marxist.)
Rooney’s new novel is “literally a book about how the author hates the commercialization of art??” tweeted New Republic literary editor Laura Marsh.
it's literally a book about how the author hates the commercialization of art?? https://t.co/1S6I80Uk6y— Laura Marsh (@lmlauramarsh) September 2, 2021
And author Lincoln Michel wrote, “Guy in newsboy hat shouting: “Anti-capitalist bucket hats ’ere! Getcha author branded Marxist tote bags right ’ere! New products from an author who hates consumerism! Get ’em while they’re hot and Marxist-y!!”
Michael Schaub is a Texas-based journalist and regular contributor to NPR.