At once scholarly, imaginative, and great fun.



From William McKinley to Barack Obama, a prizewinning historian looks at the tortured marriage of public relations and the modern presidency.

Woodrow Wilson loathed all the “ ‘campaign mummery’ of shaking hands and sweet-talking supporters.” Adlai Stevenson called merchandising candidates for high office “the ultimate indignity to the democratic process.” Both can blame Theodore Roosevelt for transforming the presidency and for recognizing the power of “the bully pulpit” to shape and mobilize public opinion. Since Roosevelt, all aspirants to and occupants of the Oval Office have taken elaborate pains to construct and nourish their public images, carefully crafting their own versions of events and presenting them to voters as “truth-telling” or “transparency.” Opponents reliably label their efforts as mere publicity, advertising, ballyhoo, news management, propaganda, or, in today’s fashionable locution, “spin.” Greenberg (History/Rutgers Univ.; Calvin Coolidge, 2006, etc.) cruises chronologically through more than 100 years of spin, packing his narrative with minibios and sharp commentary on the journalists, pundits, and intellectuals who’ve closely observed the spin machine through the years. He chronicles the succession of speechwriters, press secretaries, pollsters, admen, consultants, TV gurus, and campaign managers, each of whom gave the machine a distinctive whirl. And, of course, he assesses the presidents, gold-standard spinners like FDR, JFK, and Reagan, chief executives who were surprisingly good at it—Coolidge, Truman—some who were surprisingly bad—Harding, Wilson—and some, like Hoover, Johnson, and Carter, whose presidencies began well and then spun out of control. As Greenberg chronicles the evolution of spin, noting the technological innovations that have caused the machine to revolve ever faster, piling up colorful, informative stories about the notable spinmasters, charting the dizzying effect of the constant campaign and the supercharged executive on the voters, readers will wonder whether to cry at the implications for our republic or to simply laugh at the spectacle of it all.

At once scholarly, imaginative, and great fun.

Pub Date: Jan. 25, 2016

ISBN: 978-0-393-06706-4

Page Count: 640

Publisher: Norton

Review Posted Online: Sept. 30, 2015

Kirkus Reviews Issue: Oct. 15, 2015

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The author's youthfulness helps to assure the inevitable comparison with the Anne Frank diary although over and above the...


Elie Wiesel spent his early years in a small Transylvanian town as one of four children. 

He was the only one of the family to survive what Francois Maurois, in his introduction, calls the "human holocaust" of the persecution of the Jews, which began with the restrictions, the singularization of the yellow star, the enclosure within the ghetto, and went on to the mass deportations to the ovens of Auschwitz and Buchenwald. There are unforgettable and horrifying scenes here in this spare and sombre memoir of this experience of the hanging of a child, of his first farewell with his father who leaves him an inheritance of a knife and a spoon, and of his last goodbye at Buchenwald his father's corpse is already cold let alone the long months of survival under unconscionable conditions. 

The author's youthfulness helps to assure the inevitable comparison with the Anne Frank diary although over and above the sphere of suffering shared, and in this case extended to the death march itself, there is no spiritual or emotional legacy here to offset any reader reluctance.

Pub Date: Jan. 16, 2006

ISBN: 0374500010

Page Count: 120

Publisher: Hill & Wang

Review Posted Online: Oct. 7, 2011

Kirkus Reviews Issue: Jan. 15, 2006

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Not an easy read but an essential one.

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Title notwithstanding, this latest from the National Book Award–winning author is no guidebook to getting woke.

In fact, the word “woke” appears nowhere within its pages. Rather, it is a combination memoir and extension of Atlantic columnist Kendi’s towering Stamped From the Beginning (2016) that leads readers through a taxonomy of racist thought to anti-racist action. Never wavering from the thesis introduced in his previous book, that “racism is a powerful collection of racist policies that lead to racial inequity and are substantiated by racist ideas,” the author posits a seemingly simple binary: “Antiracism is a powerful collection of antiracist policies that lead to racial equity and are substantiated by antiracist ideas.” The author, founding director of American University’s Antiracist Research and Policy Center, chronicles how he grew from a childhood steeped in black liberation Christianity to his doctoral studies, identifying and dispelling the layers of racist thought under which he had operated. “Internalized racism,” he writes, “is the real Black on Black Crime.” Kendi methodically examines racism through numerous lenses: power, biology, ethnicity, body, culture, and so forth, all the way to the intersectional constructs of gender racism and queer racism (the only section of the book that feels rushed). Each chapter examines one facet of racism, the authorial camera alternately zooming in on an episode from Kendi’s life that exemplifies it—e.g., as a teen, he wore light-colored contact lenses, wanting “to be Black but…not…to look Black”—and then panning to the history that informs it (the antebellum hierarchy that valued light skin over dark). The author then reframes those received ideas with inexorable logic: “Either racist policy or Black inferiority explains why White people are wealthier, healthier, and more powerful than Black people today.” If Kendi is justifiably hard on America, he’s just as hard on himself. When he began college, “anti-Black racist ideas covered my freshman eyes like my orange contacts.” This unsparing honesty helps readers, both white and people of color, navigate this difficult intellectual territory.

Not an easy read but an essential one.

Pub Date: Aug. 13, 2019

ISBN: 978-0-525-50928-8

Page Count: 320

Publisher: One World/Random House

Review Posted Online: April 28, 2019

Kirkus Reviews Issue: May 15, 2019

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