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HIT MAKERS

WHY THINGS BECOME POPULAR

Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her...

How does a nice idea become an earworm, or a fashion trend, or—shudder—a meme? Atlantic senior editor Thompson ventures a few well-considered answers.

We live in a world of expectations and conventions, though you might not know it. Take, say, a nice chick flick, a winning instance of which will have one or more of three types of women, “doe-eyed lover, harping mothers, and Meryl Streep.” A romantic comedy, observes Thompson, breaks into three acts: two people thrash toward coupledom, come together, and face some challenge that they overcome to go back to coupledom once more. If the woman sleeps with someone else during the period of challenge, then all bets are off; barring that, norms observed, the story will move along to a more or less satisfactory conclusion. Sometimes a true hit arises that does more than ape convention, and here, in discerning how the outliers become mainstream, is where Thompson’s book finds its greatest merit: George Lucas didn’t quite have precedent for Star Wars, but he borrowed enough of the familiar that the films were “fathoms deep with allusions to the most common storytelling themes of the early twentieth century and the many millennia before.” We like our novelty to be familiar but not too familiar. In a nice turn, the author writes, “we are born average and die unique,” and just so, a hit will promise new turf without being wholly strange. And in every industry, the author notes, there are those who wish to become “toadish rejects metamorphosing into princely hits.” There’s not much thesis or hard science here, but there’s plenty of anecdotally rich exploration in the odd corners of the sociology of communication, business history, and psychology, all to entertaining and instructive ends.

Good reading for anyone who aspires to understand the machinery of pop culture—and perhaps even craft a hit of his or her own.

Pub Date: Feb. 7, 2017

ISBN: 978-1-101-98032-3

Page Count: 352

Publisher: Penguin Press

Review Posted Online: Dec. 7, 2016

Kirkus Reviews Issue: Dec. 15, 2016

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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HOW TO FIGHT ANTI-SEMITISM

A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.

Known for her often contentious perspectives, New York Times opinion writer Weiss battles societal Jewish intolerance through lucid prose and a linear playbook of remedies.

While she was vividly aware of anti-Semitism throughout her life, the reality of the problem hit home when an active shooter stormed a Pittsburgh synagogue where her family regularly met for morning services and where she became a bat mitzvah years earlier. The massacre that ensued there further spurred her outrage and passionate activism. She writes that European Jews face a three-pronged threat in contemporary society, where physical, moral, and political fears of mounting violence are putting their general safety in jeopardy. She believes that Americans live in an era when “the lunatic fringe has gone mainstream” and Jews have been forced to become “a people apart.” With palpable frustration, she adroitly assesses the origins of anti-Semitism and how its prevalence is increasing through more discreet portals such as internet self-radicalization. Furthermore, the erosion of civility and tolerance and the demonization of minorities continue via the “casual racism” of political figures like Donald Trump. Following densely political discourses on Zionism and radical Islam, the author offers a list of bullet-point solutions focused on using behavioral and personal action items—individual accountability, active involvement, building community, loving neighbors, etc.—to help stem the tide of anti-Semitism. Weiss sounds a clarion call to Jewish readers who share her growing angst as well as non-Jewish Americans who wish to arm themselves with the knowledge and intellectual tools to combat marginalization and defuse and disavow trends of dehumanizing behavior. “Call it out,” she writes. “Especially when it’s hard.” At the core of the text is the author’s concern for the health and safety of American citizens, and she encourages anyone “who loves freedom and seeks to protect it” to join with her in vigorous activism.

A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.

Pub Date: Sept. 10, 2019

ISBN: 978-0-593-13605-8

Page Count: 224

Publisher: Crown

Review Posted Online: Aug. 22, 2019

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