Good reading for budding businesspeople.
The founder of Ameritrade delivers a blend of memoir and entrepreneurial manifesto.
While he never quite slips into Ayn Rand territory, Ricketts, who founded Ameritrade as a vehicle for simplifying stock trading for a mass audience, strikes the pose of businessperson as hero and artist: “Business was an act of creativity and courage. Other people didn’t seem to see it this way, but to me, business was where life came alive.” For all that, it was a slog for him at first. The author recounts starting out as a credit reporter in the 1960s, taking his father’s advice that exposure to a variety of businesses would be useful to him in his career, whether a hamburger franchise or a wholesale furniture warehouse. Connecting the lessons he had learned in economics classes with the real world, he became a broker in an era when the Dow was about to break 1,000 and, “for the first time since the stock market crash of 1929, large numbers of individual investors had jumped into the market,” fueling the rise of the newfangled mutual fund. His breakthrough came a decade later, when he figured out how to trim costs by inducing customers to come to him, eliminating the need for commissioned reps, and otherwise “disintermediating” to offer trades at $25 a pop. Bingo: The phone started ringing from customers “who didn’t want advice, just a better deal.” However, as Ricketts recounts, technical challenges were constant companions, from computers that would backfire with static electricity to the need for equipment that could keep up with the speed of real-time trading in the days before the quants and algorithms took over. Securities and Exchange Commission challenges, fraud, troubles with risk-averse partners, and other bugs posed problems as well. Ricketts fights them off page after page, all while extolling the need for nonconformity in the quest for getting “some happiness and satisfaction out of doing something new."
Good reading for budding businesspeople.Pub Date: Nov. 5, 2019
ISBN: 978-1-5011-6478-1
Page Count: 320
Publisher: Simon & Schuster
Review Posted Online: Sept. 14, 2019
Kirkus Reviews Issue: Oct. 1, 2019
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...
A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.
Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”
A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.Pub Date: Jan. 19, 2016
ISBN: 978-0-8129-8840-6
Page Count: 248
Publisher: Random House
Review Posted Online: Sept. 29, 2015
Kirkus Reviews Issue: Oct. 15, 2015
PERSPECTIVES
A wonderful page-turner written with humility, immediacy, and great style. Nothing came cheap and easy to McCandless, nor...
The excruciating story of a young man on a quest for knowledge and experience, a search that eventually cooked his goose, told with the flair of a seasoned investigative reporter by Outside magazine contributing editor Krakauer (Eiger Dreams, 1990).
Chris McCandless loved the road, the unadorned life, the Tolstoyan call to asceticism. After graduating college, he took off on another of his long destinationless journeys, this time cutting all contact with his family and changing his name to Alex Supertramp. He was a gent of strong opinions, and he shared them with those he met: "You must lose your inclination for monotonous security and adopt a helter-skelter style of life''; "be nomadic.'' Ultimately, in 1992, his terms got him into mortal trouble when he ran up against something—the Alaskan wild—that didn't give a hoot about Supertramp's worldview; his decomposed corpse was found 16 weeks after he entered the bush. Many people felt McCandless was just a hubris-laden jerk with a death wish (he had discarded his map before going into the wild and brought no food but a bag of rice). Krakauer thought not. Admitting an interest that bordered on obsession, he dug deep into McCandless's life. He found a willful, reckless, moody boyhood; an ugly little secret that sundered the relationship between father and son; a moral absolutism that agitated the young man's soul and drove him to extremes; but he was no more a nutcase than other pilgrims. Writing in supple, electric prose, Krakauer tries to make sense of McCandless (while scrupulously avoiding off-the-rack psychoanalysis): his risky behavior and the rites associated with it, his asceticism, his love of wide open spaces, the flights of his soul.
Pub Date: Jan. 1, 1996
ISBN: 0-679-42850-X
Page Count: 320
Publisher: Villard
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Oct. 15, 1995
SEEN & HEARD
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