E by Matt Beaumont

E

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KIRKUS REVIEW

Subject: Fab debut of former London adman, making a bugger-all brilliant update on the epistolary novel by having it largely in e-mail thrashing about on the office network and focusing on London’s Miller Shanks ad agency striving to land the Coke account. Miller Shanks has rocketed from 45th to 32nd place among British ad agencies according to a Marketing Week survey of clients!!!!! When you think Coke, think The Most Famous Brand Name in the World, but DO NOT PANIC. Think Excalibur, Think The Holy Grail, Think Eldorado. Think Coke: lifeblood. Think Carbonated Lifestyle Delivery System. Also Miller Shanks is out to land Quentin Tarantino to helm the Kimbelle Super Dri shoot, when Pulp Fiction meets the super-absorbent panty pad. Novel offers an absolutely turbulent millennial sendoff for positive role models for children: Lesbian Trucker Barbie and Single-Mum Barbie.

Kirkus suggestion for Coke banner: Lock Lips with Coke. Suggestion to all folk on Madison Ave.: Lock Eyes with Matt Beaumont. Your career may depend on it.<\b>

Pub Date: Oct. 1st, 2000
ISBN: 0-452-28188-1
Page count: 352pp
Publisher: Plume
Review Posted Online:
Kirkus Reviews Issue: Sept. 15th, 2000