A swift, unusually entertaining journey through present-day public relations.
Holden (Second that Emotion, 2012) offers a novel about a possible new Messiah—and a company that must sell the world on the concept.
After a successful career at advertising firm CREATIF, 51-year-old Mal Thomas is set to retire in the Blue Ridge Mountains with his dear wife, Mara. Although he left on poor terms with his former colleague Oliver “OMG” Melville Grouse III, he’s ready to relax—that is, until a former client lures him out of retirement with an incredible offer. Mal, along with others from his old firm, are taken by private jet to Miami to meet with Alfredo Baptiste, a Cuban refugee who leads BAPTIST, a massive company involved in “seemingly every key area of American business and industry.” He’s worked with CREATIF in the past, and now he has a lucrative assignment for them—if they’re willing to take it. In short, he wants to tell the world that a young man from Brazil named Sebastian is the Messiah. It’s an odd offer, to say the least, but after some discussion (and some reflection on Alfredo’s willingness to pay them lots of money), Mal and his team agree to the challenge. They tackle it in an ever-so-modern way, using social media, celebrities, and their own advertising savvy. The story follows an oddly believable path; if a company were trying to sell the world on a Messiah, this might very well be how they would do it. The plot does takes time to develop—many initial pages are devoted to Mal’s background, including his childhood in England, and a rundown of his colleagues—but once things get moving, the book is hard to put down. Readers will quickly ascertain that there are two ways for the story to go: either Sebastian truly is the Messiah and there’s a supernatural climax in store, or some sort of hoax is afoot and readers must try to ascertain the rub of it all. Figuring this out proves to be an enjoyable adventure as seen through the eyes of a most unlikely hero.
A swift, unusually entertaining journey through present-day public relations.Pub Date: Oct. 3, 2016
ISBN: 978-0-9978970-0-5
Page Count: 250
Publisher: Clean Publishing
Review Posted Online: June 26, 2017
Kirkus Reviews Issue: Aug. 1, 2017
Review Program: Kirkus Indie
Heartfelt, yes, but pretty routine.
Life lessons.
Angie Malone, the youngest of a big, warm Italian-American family, returns to her Pacific Northwest hometown to wrestle with various midlife disappointments: her divorce, Papa’s death, a downturn in business at the family restaurant, and, above all, her childlessness. After several miscarriages, she, a successful ad exec, and husband Conlan, a reporter, befriended a pregnant young girl and planned to adopt her baby—and then the birth mother changed her mind. Angie and Conlan drifted apart and soon found they just didn’t love each other anymore. Metaphorically speaking, “her need for a child had been a high tide, an overwhelming force that drowned them. A year ago, she could have kicked to the surface but not now.” Sadder but wiser, Angie goes to work in the struggling family restaurant, bickering with Mama over updating the menu and replacing the ancient waitress. Soon, Angie befriends another young girl, Lauren Ribido, who’s eager to learn and desperately needs a job. Lauren’s family lives on the wrong side of the tracks, and her mother is a promiscuous alcoholic, but Angie knows nothing of this sad story and welcomes Lauren into the DeSaria family circle. The girl listens in, wide-eyed, as the sisters argue and make wisecracks and—gee-whiz—are actually nice to each other. Nothing at all like her relationship with her sluttish mother, who throws Lauren out when boyfriend David, en route to Stanford, gets her pregnant. Will Lauren, who’s just been accepted to USC, let Angie adopt her baby? Well, a bit of a twist at the end keeps things from becoming too predictable.
Heartfelt, yes, but pretty routine.Pub Date: July 1, 2004
ISBN: 0-345-46750-7
Page Count: 400
Publisher: Ballantine
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 2004
Dated sermonizing on career versus motherhood, and conflict driven by characters’ willed helplessness, sap this tale of...
Lifelong, conflicted friendship of two women is the premise of Hannah’s maudlin latest (Magic Hour, 2006, etc.), again set in Washington State.
Tallulah “Tully” Hart, father unknown, is the daughter of a hippie, Cloud, who makes only intermittent appearances in her life. Tully takes refuge with the family of her “best friend forever,” Kate Mularkey, who compares herself unfavorably with Tully, in regards to looks and charisma. In college, “TullyandKate” pledge the same sorority and major in communications. Tully has a life goal for them both: They will become network TV anchorwomen. Tully lands an internship at KCPO-TV in Seattle and finagles a producing job for Kate. Kate no longer wishes to follow Tully into broadcasting and is more drawn to fiction writing, but she hesitates to tell her overbearing friend. Meanwhile a love triangle blooms at KCPO: Hard-bitten, irresistibly handsome, former war correspondent Johnny is clearly smitten with Tully. Expecting rejection, Kate keeps her infatuation with Johnny secret. When Tully lands a reporting job with a Today-like show, her career shifts into hyperdrive. Johnny and Kate had started an affair once Tully moved to Manhattan, and when Kate gets pregnant with daughter Marah, they marry. Kate is content as a stay-at-home mom, but frets about being Johnny’s second choice and about her unrealized writing ambitions. Tully becomes Seattle’s answer to Oprah. She hires Johnny, which spells riches for him and Kate. But Kate’s buttons are fully depressed by pitched battles over slutwear and curfews with teenaged Marah, who idolizes her godmother Tully. In an improbable twist, Tully invites Kate and Marah to resolve their differences on her show, only to blindside Kate by accusing her, on live TV, of overprotecting Marah. The BFFs are sundered. Tully’s latest attempt to salvage Cloud fails: The incorrigible, now geriatric hippie absconds once more. Just as Kate develops a spine, she’s given some devastating news. Will the friends reconcile before it’s too late?
Dated sermonizing on career versus motherhood, and conflict driven by characters’ willed helplessness, sap this tale of poignancy.Pub Date: Feb. 1, 2008
ISBN: 978-0-312-36408-3
Page Count: 496
Publisher: St. Martin's
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Nov. 1, 2007
BOOK TO SCREEN
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