A swift, unusually entertaining journey through present-day public relations.
Holden (Second that Emotion, 2012) offers a novel about a possible new Messiah—and a company that must sell the world on the concept.
After a successful career at advertising firm CREATIF, 51-year-old Mal Thomas is set to retire in the Blue Ridge Mountains with his dear wife, Mara. Although he left on poor terms with his former colleague Oliver “OMG” Melville Grouse III, he’s ready to relax—that is, until a former client lures him out of retirement with an incredible offer. Mal, along with others from his old firm, are taken by private jet to Miami to meet with Alfredo Baptiste, a Cuban refugee who leads BAPTIST, a massive company involved in “seemingly every key area of American business and industry.” He’s worked with CREATIF in the past, and now he has a lucrative assignment for them—if they’re willing to take it. In short, he wants to tell the world that a young man from Brazil named Sebastian is the Messiah. It’s an odd offer, to say the least, but after some discussion (and some reflection on Alfredo’s willingness to pay them lots of money), Mal and his team agree to the challenge. They tackle it in an ever-so-modern way, using social media, celebrities, and their own advertising savvy. The story follows an oddly believable path; if a company were trying to sell the world on a Messiah, this might very well be how they would do it. The plot does takes time to develop—many initial pages are devoted to Mal’s background, including his childhood in England, and a rundown of his colleagues—but once things get moving, the book is hard to put down. Readers will quickly ascertain that there are two ways for the story to go: either Sebastian truly is the Messiah and there’s a supernatural climax in store, or some sort of hoax is afoot and readers must try to ascertain the rub of it all. Figuring this out proves to be an enjoyable adventure as seen through the eyes of a most unlikely hero.
A swift, unusually entertaining journey through present-day public relations.Pub Date: Oct. 3, 2016
ISBN: 978-0-9978970-0-5
Page Count: 250
Publisher: Clean Publishing
Review Posted Online: June 26, 2017
Kirkus Reviews Issue: Aug. 1, 2017
Review Program: Kirkus Indie
This is a masterly novel. It will appeal to all lovers of fiction of the first order.
This large, stately, and intensely powerful new novel by the author of Terms of Endearment and The Last Picture Show is constructed around a cattle drive—an epic journey from dry, hard-drinking south Texas, where a band of retired Texas Rangers has been living idly, to the last outpost and the last days of the old, unsettled West in rough Montana.
The time is the 1880s. The characters are larger than life and shimmer: Captain Woodrow Call, who leads the drive, is the American type of an unrelentingly righteous man whose values are puritanical and pioneering and whose orders, which his men inevitably follow, lead, toward the end, to their deaths; talkative Gus McCrae, Call's best friend, learned, lenient, almost magically skilled in a crisis, who is one of those who dies; Newt, the unacknowledged 17-year-old son of Captain Call's one period of self-indulgence and the inheritor of what will become a new and kinder West; and whores, drivers, misplaced sheriffs and scattered settlers, all of whom are drawn sharply, engagingly, movingly. As the rag-tag band drives the cattle 3,000 miles northward, only Call fails to learn that his quest to conquer more new territories in the West is futile—it's a quest that perishes as men are killed by natural menaces that soon will be tamed and by half-starved renegades who soon will die at the hands of those less heroic than themselves. McMurtry shows that it is a quest misplaced in history, in a landscape that is bare of buffalo but still mythic; and it is only one of McMurtry's major accomplishments that he does it without forfeiting a grain of the characters' sympathetic power or of the book's considerable suspense.
This is a masterly novel. It will appeal to all lovers of fiction of the first order.Pub Date: June 1, 1985
ISBN: 068487122X
Page Count: 872
Publisher: Simon & Schuster
Review Posted Online: Sept. 30, 2011
Kirkus Reviews Issue: May 15, 1985
IN THE NEWS
SEEN & HEARD
A strict report, worthy of sympathy.
A violent surfacing of adolescence (which has little in common with Tarkington's earlier, broadly comic, Seventeen) has a compulsive impact.
"Nobody big except me" is the dream world of Holden Caulfield and his first person story is down to the basic, drab English of the pre-collegiate. For Holden is now being bounced from fancy prep, and, after a vicious evening with hall- and roommates, heads for New York to try to keep his latest failure from his parents. He tries to have a wild evening (all he does is pay the check), is terrorized by the hotel elevator man and his on-call whore, has a date with a girl he likes—and hates, sees his 10 year old sister, Phoebe. He also visits a sympathetic English teacher after trying on a drunken session, and when he keeps his date with Phoebe, who turns up with her suitcase to join him on his flight, he heads home to a hospital siege. This is tender and true, and impossible, in its picture of the old hells of young boys, the lonesomeness and tentative attempts to be mature and secure, the awful block between youth and being grown-up, the fright and sickness that humans and their behavior cause the challenging, the dramatization of the big bang. It is a sorry little worm's view of the off-beat of adult pressure, of contemporary strictures and conformity, of sentiment….
A strict report, worthy of sympathy.Pub Date: June 15, 1951
ISBN: 0316769177
Page Count: -
Publisher: Little, Brown
Review Posted Online: Nov. 2, 2011
Kirkus Reviews Issue: June 15, 1951
BOOK REVIEW
SEEN & HEARD
SEEN & HEARD
APPRECIATIONS
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