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A CONSUMERS’ REPUBLIC

THE POLITICS OF MASS CONSUMPTION IN POSTWAR AMERICA

A fine work of history, showing how we came to live in a world of things, fat if not necessarily happy.

Pop quiz: Patriotism involves (a) giving your life for your country; (b) flying the flag on national holidays; (c) shopping till you drop. If you answered (c), you’ll be well prepared to follow this intriguing, oblique look at the recent American past by Bancroft Prize–winner Cohen (Making a New Deal, 1990).

Mass consumption, whether of canned soup, laundry detergent, or cookie-cutter houses, already had a long pedigree by WWII, the author writes; the 1920s in particular saw a huge growth in mass-market advertising and national brand-building. But the war and its immediate aftermath gave American consumers an ideology to justify their acquisitive habits, argues Cohen (History/Harvard): Americans of the time “saw their nation as the model for the world of a society committed to mass and what were assumed to be its far-reaching benefits.” In this democracy of the checkbook, spending was perceived as a duty, and the Consumers’ Republic became even more ideologically charged during the Cold War, when propagandists contrasted the overflowing aisles of American supermarkets with the bread lines and empty shelves of the Soviet bloc. Cohen links such postwar policies as the GI Bill and the restructuring of collective-bargaining procedures to this national marketplace; elsewhere she couples African-Americans’ dawning awareness of their purchasing power with the rise of the civil-rights movement. She examines the growth of suburbs and other features of “the landscape of mass consumption,” together with the social tensions resulting from changes in gender, class, and economic dynamics as everyone increasingly ate the same burgers and bought the same soap. Cohen’s arguments are dense, her tone academic, but the narrative is always accessible and enlivened by telling asides: “Department store profits reached a new peak during 1941,” she notes, “with the bombing of Pearl Harbor casting only a small shadow over Christmas gift-buying that December.”

A fine work of history, showing how we came to live in a world of things, fat if not necessarily happy.

Pub Date: Jan. 30, 2003

ISBN: 0-375-40750-2

Page Count: 480

Publisher: Knopf

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Nov. 1, 2002

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UNFINISHED BUSINESS

NOTES OF A CHRONIC RE-READER

Literature knows few champions as ardent and insightful—or as uncompromising—as Gornick, which is to readers’ good fortune.

Gornick’s (The Odd Woman and the City, 2016) ferocious but principled intelligence emanates from each of the essays in this distinctive collection.

Rereading texts, and comparing her most recent perceptions against those of the past, is the linchpin of the book, with the author revisiting such celebrated novels as D.H. Lawrence's Sons and Lovers, Colette's The Vagabond, Marguerite Duras' The Lover, and Elizabeth Bowen's The House in Paris. Gornick also explores the history and changing face of Jewish American fiction as expressions of "the other." The author reads more deeply and keenly than most, with perceptions amplified by the perspective of her 84 years. Though she was an avatar of "personal journalism" and a former staff writer for the Village Voice—a publication that “had a muckraking bent which made its writers…sound as if they were routinely holding a gun to society’s head”—here, Gornick mostly subordinates her politics to the power of literature, to the books that have always been her intimates, old friends to whom she could turn time and again. "I read ever and only to feel the power of Life with a capital L," she writes; it shows. The author believes that for those willing to relinquish treasured but outmoded interpretations, rereading over a span of decades can be a journey, sometimes unsettling, toward richer meanings of books that are touchstones of one's life. As always, Gornick reveals as much about herself as about the writers whose works she explores; particularly arresting are her essays on Lawrence and on Natalia Ginzburg. Some may feel she has a tendency to overdramatize, but none will question her intellectual honesty. It is reflected throughout, perhaps nowhere so vividly as in a vignette involving a stay in Israel, where, try as she might, Gornick could not get past the "appalling tribalism of the culture.”

Literature knows few champions as ardent and insightful—or as uncompromising—as Gornick, which is to readers’ good fortune.

Pub Date: Feb. 4, 2020

ISBN: 978-0-374-28215-8

Page Count: 176

Publisher: Farrar, Straus and Giroux

Review Posted Online: Oct. 9, 2019

Kirkus Reviews Issue: Nov. 1, 2019

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THE THOMAS SOWELL READER

“Ideology is fairy tales for adults.” Thus writes economist and conservative maven Sowell in a best-of volume shot through with…ideology.

Though he resists easy categorization, the author has been associated with hard-libertarian organizations and think tanks such as the Hoover Institution for most of his long working life. Here he picks from his numerous writings, which have the consistency of an ideologue—e.g., affirmative action is bad, period. It’s up to parents, not society or the schools, to be sure that children are educated. Ethnic studies and the “mania for ‘diversity’ ” produce delusions. Colleges teach impressionable Americans to “despise American society.” Minimum-wage laws are a drag on the economy. And so on. Sowell is generally fair-minded, reasonable and logical, but his readers will likely already be converts to his cause, for which reason he does not need to examine all the angles of a problem. (If it is true that most gun violence is committed in households where domestic abuse has taken place, then why not take away the abusers’ guns as part of the legal sentencing?) Often his arguments are very smart, as when he examines the career of Booker T. Washington, who was adept in using white people’s money to advance his causes while harboring no illusions that his benefactors were saints. Sometimes, though, Sowell’s sentiments emerge as pabulum, as when he writes, in would-be apothegms: “Government bailouts are like potato chips: You can’t stop with just one”; “I can understand why some people like to drive slowly. What I cannot understand is why they get in the fast lane to do it.” The answer to the second question, following Sowell, might go thus: because they’re liberals and the state tells them to do it, just to get in the way of hard-working real Americans. A solid, representative collection by a writer and thinker whom one either agrees with or not—and there’s not much middle ground on which to stand.

 

Pub Date: Oct. 4, 2011

ISBN: 978-0-465-02250-2

Page Count: 448

Publisher: Basic Books

Review Posted Online: Aug. 10, 2011

Kirkus Reviews Issue: Sept. 1, 2011

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