A rollicking debut about a cola marketing campaign that takes on Hollywood, Madison Avenue, and corporate America in one perfectly executed triple play. Although publicity and marketing are popularly associated with the advertising mavens of New York, those in the know understand them as peculiarly West Coast enterprises—and our narrator Scat is nothing if not in the know. “Marketing is like LA,” he explains. “It’s like a gorgeous, brainless, model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA.” In other words: Image beats reality every time. Scat (nÇ Michael George Holloway) has a well-developed taste for sharkmeat, but even he finds himself continually brought up short by the venalities of the trade. Desperate to get a foot in some door or other, he asks his old classmate Sneaky Pete for an introduction to the New Products Manager at Coca-Cola—an old friend of Sneaky Pete’s named 6. 6 [sic] can only spare 30 seconds of face time with Scat, but that’s enough for him to pitch his idea: “New cola product. Black can. Called Fukk” [sic]. 6 falls madly in love with the concept—and Scat falls madly in love with 6 (despite her ice-cold exterior and her self-proclaimed lesbianism)—and the two get right down to the business of throwing together a presentation. Fukk Cola becomes very hot, very quickly, so much so that the idea is stolen even before it’s pitched to the Coca-Cola brass, with the result that 6 loses her job and Scat loses his rights to the concept before it’s a week old. But neither is the sort to say die, and they team up once more to create the most expensive commercial advertisement ever made: a $140-million feature film about Coca-Cola starring Tom Cruise and Gwyneth Paltrow. Can two twentysomething has-beens turn defeat into failure? Can they at least find true love? This is Hollywood, after all. A bit too slick, but funny and fast all the same: about as filling as cotton candy, but just as sweet going down.
Pub Date: July 1, 1999
ISBN: 0-670-88640-8
Page Count: 320
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 1999
Coelho's placebo has racked up impressive sales in Brazil and Europe. Americans should flock to it like gulls.
Coelho is a Brazilian writer with four books to his credit. Following Diary of a Magus (1992—not reviewed) came this book, published in Brazil in 1988: it's an interdenominational, transcendental, inspirational fable—in other words, a bag of wind.
The story is about a youth empowered to follow his dream. Santiago is an Andalusian shepherd boy who learns through a dream of a treasure in the Egyptian pyramids. An old man, the king of Salem, the first of various spiritual guides, tells the boy that he has discovered his destiny: "to realize one's destiny is a person's only real obligation." So Santiago sells his sheep, sails to Tangier, is tricked out of his money, regains it through hard work, crosses the desert with a caravan, stops at an oasis long enough to fall in love, escapes from warring tribesmen by performing a miracle, reaches the pyramids, and eventually gets both the gold and the girl. Along the way he meets an Englishman who describes the Soul of the World; the desert woman Fatima, who teaches him the Language of the World; and an alchemist who says, "Listen to your heart" A message clings like ivy to every encounter; everyone, but everyone, has to put in their two cents' worth, from the crystal merchant to the camel driver ("concentrate always on the present, you'll be a happy man"). The absence of characterization and overall blandness suggest authorship by a committee of self-improvement pundits—a far cry from Saint- Exupery's The Little Prince: that flagship of the genre was a genuine charmer because it clearly derived from a quirky, individual sensibility.
Coelho's placebo has racked up impressive sales in Brazil and Europe. Americans should flock to it like gulls.Pub Date: July 1, 1993
ISBN: 0-06-250217-4
Page Count: 192
Publisher: N/A
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 1, 1993
SEEN & HEARD
SEEN & HEARD
BOOK TO SCREEN
The phrase “tour de force” could have been invented for this audacious novel.
Four men who meet as college roommates move to New York and spend the next three decades gaining renown in their professions—as an architect, painter, actor and lawyer—and struggling with demons in their intertwined personal lives.
Yanagihara (The People in the Trees, 2013) takes the still-bold leap of writing about characters who don’t share her background; in addition to being male, JB is African-American, Malcolm has a black father and white mother, Willem is white, and “Jude’s race was undetermined”—deserted at birth, he was raised in a monastery and had an unspeakably traumatic childhood that’s revealed slowly over the course of the book. Two of them are gay, one straight and one bisexual. There isn’t a single significant female character, and for a long novel, there isn’t much plot. There aren’t even many markers of what’s happening in the outside world; Jude moves to a loft in SoHo as a young man, but we don’t see the neighborhood change from gritty artists’ enclave to glitzy tourist destination. What we get instead is an intensely interior look at the friends’ psyches and relationships, and it’s utterly enthralling. The four men think about work and creativity and success and failure; they cook for each other, compete with each other and jostle for each other’s affection. JB bases his entire artistic career on painting portraits of his friends, while Malcolm takes care of them by designing their apartments and houses. When Jude, as an adult, is adopted by his favorite Harvard law professor, his friends join him for Thanksgiving in Cambridge every year. And when Willem becomes a movie star, they all bask in his glow. Eventually, the tone darkens and the story narrows to focus on Jude as the pain of his past cuts deep into his carefully constructed life.
The phrase “tour de force” could have been invented for this audacious novel.Pub Date: March 10, 2015
ISBN: 978-0-385-53925-8
Page Count: 720
Publisher: Doubleday
Review Posted Online: Dec. 21, 2014
Kirkus Reviews Issue: Jan. 1, 2015
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