A rollicking debut about a cola marketing campaign that takes on Hollywood, Madison Avenue, and corporate America in one perfectly executed triple play. Although publicity and marketing are popularly associated with the advertising mavens of New York, those in the know understand them as peculiarly West Coast enterprises—and our narrator Scat is nothing if not in the know. “Marketing is like LA,” he explains. “It’s like a gorgeous, brainless, model in LA. A gorgeous, brainless model on cocaine having sex drinking Perrier in LA.” In other words: Image beats reality every time. Scat (nÇ Michael George Holloway) has a well-developed taste for sharkmeat, but even he finds himself continually brought up short by the venalities of the trade. Desperate to get a foot in some door or other, he asks his old classmate Sneaky Pete for an introduction to the New Products Manager at Coca-Cola—an old friend of Sneaky Pete’s named 6. 6 [sic] can only spare 30 seconds of face time with Scat, but that’s enough for him to pitch his idea: “New cola product. Black can. Called Fukk” [sic]. 6 falls madly in love with the concept—and Scat falls madly in love with 6 (despite her ice-cold exterior and her self-proclaimed lesbianism)—and the two get right down to the business of throwing together a presentation. Fukk Cola becomes very hot, very quickly, so much so that the idea is stolen even before it’s pitched to the Coca-Cola brass, with the result that 6 loses her job and Scat loses his rights to the concept before it’s a week old. But neither is the sort to say die, and they team up once more to create the most expensive commercial advertisement ever made: a $140-million feature film about Coca-Cola starring Tom Cruise and Gwyneth Paltrow. Can two twentysomething has-beens turn defeat into failure? Can they at least find true love? This is Hollywood, after all. A bit too slick, but funny and fast all the same: about as filling as cotton candy, but just as sweet going down.
Pub Date: July 1, 1999
ISBN: 0-670-88640-8
Page Count: 320
Publisher: Viking
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: May 15, 1999
The best-selling author of tearjerkers like Angel Falls (2000) serves up yet another mountain of mush, topped off with...
Talk-show queen takes tumble as millions jeer.
Nora Bridges is a wildly popular radio spokesperson for family-first virtues, but her loyal listeners don't know that she walked out on her husband and teenaged daughters years ago and didn't look back. Now that a former lover has sold racy pix of naked Nora and horny himself to a national tabloid, her estranged daughter Ruby, an unsuccessful stand-up comic in Los Angeles, has been approached to pen a tell-all. Greedy for the fat fee she's been promised, Ruby agrees and heads for the San Juan Islands, eager to get reacquainted with the mom she plans to betray. Once in the family homestead, nasty Ruby alternately sulks and glares at her mother, who is temporarily wheelchair-bound as a result of a post-scandal car crash. Uncaring, Ruby begins writing her side of the story when she's not strolling on the beach with former sweetheart Dean Sloan, the son of wealthy socialites who basically ignored him and his gay brother Eric. Eric, now dying of cancer and also in a wheelchair, has returned to the island. This dismal threesome catch up on old times, recalling their childhood idylls on the island. After Ruby's perfect big sister Caroline shows up, there's another round of heartfelt talk. Nora gradually reveals the truth about her unloving husband and her late father's alcoholism, which led her to seek the approval of others at the cost of her own peace of mind. And so on. Ruby is aghast to discover that she doesn't know everything after all, but Dean offers her subdued comfort. Happy endings await almost everyone—except for readers of this nobly preachy snifflefest.
The best-selling author of tearjerkers like Angel Falls (2000) serves up yet another mountain of mush, topped off with syrupy platitudes about life and love.Pub Date: March 1, 2001
ISBN: 0-609-60737-5
Page Count: 336
Publisher: Crown
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Jan. 15, 2001
This large, stately, and intensely powerful new novel by the author of Terms of Endearment and The Last Picture Show is constructed around a cattle drive—an epic journey from dry, hard-drinking south Texas, where a band of retired Texas Rangers has been living idly, to the last outpost and the last days of the old, unsettled West in rough Montana. The time is the 1880s. The characters are larger than life and shimmer: Captain Woodrow Call, who leads the drive, is the American type of an unrelentingly righteous man whose values are puritanical and pioneering and whose orders, which his men inevitably follow, lead, toward the end, to their deaths; talkative Gus McCrae, Call's best friend, learned, lenient, almost magically skilled in a crisis, who is one of those who dies; Newt, the unacknowledged 17-year-old son of Captain Call's one period of self-indulgence and the inheritor of what will become a new and kinder West; and whores, drivers, misplaced sheriffs and scattered settlers, all of whom are drawn sharply, engagingly, movingly. As the rag-tag band drives the cattle 3,000 miles northward, only Call fails to learn that his quest to conquer more new territories in the West is futile—it's a quest that perishes as men are killed by natural menaces that soon will be tamed and by half-starved renegades who soon will die at the hands of those less heroic than themselves. McMurtry shows that it is a quest misplaced in history, in a landscape that is bare of buffalo but still mythic; and it is only one of McMurtry's major accomplishments that he does it without forfeiting a grain of the characters' sympathetic power or of the book's considerable suspense. This is a masterly novel. It will appeal to all lovers of fiction of the first order.
Pub Date: June 1, 1985
ISBN: 068487122X
Page Count: 872
Publisher: Simon & Schuster
Review Posted Online: Sept. 30, 2011
Kirkus Reviews Issue: May 15, 1985
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